Nordea Goes Green with IT: From 2007-2010

    Research output: Working paperResearch

    Abstract

    To become sustainable, or green, is in Nordea not a process that is forced upon the organization by top management. On the contrary, it is a smooth and soft process lead by champions and supported by the management team. One could compare the process with the game curling, where a small grain of sand might stop the curling stone to reach the nest. In the greening process of Nordea it is a risk that
    the process might be set back for several years if it is not carefully managed. To ensure that no grain of sand hinders the process, a slow and incremental strategy is in place. The process is supported and encouraged by the management and grounded in the corporate values....
    Original languageEnglish
    PublisherCenter for Applied ICT (CAICT), CBS
    Number of pages36
    ISBN (Print)9788792524072
    Publication statusPublished - 27 May 2011

    Cite this

    Hedman, J., & Henningsson, S. (2011). Nordea Goes Green with IT: From 2007-2010. Center for Applied ICT (CAICT), CBS.
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    abstract = "To become sustainable, or green, is in Nordea not a process that is forced upon the organization by top management. On the contrary, it is a smooth and soft process lead by champions and supported by the management team. One could compare the process with the game curling, where a small grain of sand might stop the curling stone to reach the nest. In the greening process of Nordea it is a risk thatthe process might be set back for several years if it is not carefully managed. To ensure that no grain of sand hinders the process, a slow and incremental strategy is in place. The process is supported and encouraged by the management and grounded in the corporate values....",
    author = "Jonas Hedman and Stefan Henningsson",
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    Hedman, J & Henningsson, S 2011 'Nordea Goes Green with IT: From 2007-2010' Center for Applied ICT (CAICT), CBS.

    Nordea Goes Green with IT : From 2007-2010. / Hedman, Jonas; Henningsson, Stefan.

    Center for Applied ICT (CAICT), CBS, 2011.

    Research output: Working paperResearch

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    N2 - To become sustainable, or green, is in Nordea not a process that is forced upon the organization by top management. On the contrary, it is a smooth and soft process lead by champions and supported by the management team. One could compare the process with the game curling, where a small grain of sand might stop the curling stone to reach the nest. In the greening process of Nordea it is a risk thatthe process might be set back for several years if it is not carefully managed. To ensure that no grain of sand hinders the process, a slow and incremental strategy is in place. The process is supported and encouraged by the management and grounded in the corporate values....

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    Hedman J, Henningsson S. Nordea Goes Green with IT: From 2007-2010. Center for Applied ICT (CAICT), CBS. 2011 May 27.