Abstract
To become sustainable, or green, is in Nordea not a process that is forced upon the organization by top management. On the contrary, it is a smooth and soft process lead by champions and supported by the management team. One could compare the process with the game curling, where a small grain of sand might stop the curling stone to reach the nest. In the greening process of Nordea it is a risk that
the process might be set back for several years if it is not carefully managed. To ensure that no grain of sand hinders the process, a slow and incremental strategy is in place. The process is supported and encouraged by the management and grounded in the corporate values....
the process might be set back for several years if it is not carefully managed. To ensure that no grain of sand hinders the process, a slow and incremental strategy is in place. The process is supported and encouraged by the management and grounded in the corporate values....
| Original language | English |
|---|---|
| Publisher | Center for Applied ICT (CAICT), CBS |
| Number of pages | 36 |
| ISBN (Print) | 9788792524072 |
| Publication status | Published - 27 May 2011 |