No Shackles Story: The Case of Sustainable Born Global Firms

Ekaterina Nemkova, Milena Micevski, Marc Herz, Alva Angeli

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


Sustainable Born Global companies (SBGs) can be defined as young internationally-orientated entrepreneurial firms that offer practical and innovative solutions to environmental and social concerns to customers cross-borders. A qualitative research was conducted in order to understand how SBGs can achieve the desired impact and which main challenges they have to face along the way. 19 interviews with CEOs, founders and marketing executives were collected in German-speaking countries. The findings show that for SBGs access to extensive external investments often becomes a trade-off between their sustainability goals and fast-paced growth. The absolute majority of companies in our sample decided against the reliance on external investments to maintain decision-making independence, which for them was highly related to the quality of impact they are able to achieve. Instead, they relied on the process of internationalization to ensure their economic prosperity and continue their growth.
Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy : EMAC 2022 Annual Conference
Number of pages1
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2022
Article number107496
Publication statusPublished - 2022
EventThe 51st EMAC Annual Conference 2022 - Corvinus University of Budapest, Budapest, Hungary
Duration: 25 May 202227 May 2022
Conference number: 51


ConferenceThe 51st EMAC Annual Conference 2022
LocationCorvinus University of Budapest
Internet address
SeriesProceedings of the European Marketing Academy


  • Sustainability
  • Born globals
  • Entrepreneurship

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