Newspapers and Magazines

Ambarish Chandra, Ulrich Kaiser

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


    We review the Economics literature on newspapers and magazines. Our emphasis is on the newspaper industry, especially in the United States, given that this has been the focus of existing research. We first discuss the structure of print media markets, describing the rise in the number of daily newspapers during the early twentieth century and then the steady decline since the 1940s. We discuss print media in the context of two-sided markets, noting that empirical papers on the newspaper industry were some of the earliest studies to use the techniques of two-sided market estimation. We then review the research on advertising in print media, particularly the question of whether readers value print advertising as a good or a bad thing. We summarize the research on antitrust-related issues in newspaper markets, including mergers, joint operating agreements, and vertical price restrictions. We then review recent research on how print media have been affected by the growth of the Internet. Finally, we offer suggestions for future research and provide thoughts on the future of this industry.
    Original languageEnglish
    Title of host publicationHandbook of Media Economics
    EditorsSimon P. Anderson, David Strömberg, Joel Waldfogel
    Place of PublicationAmsterdam
    Publication date2016
    ISBN (Print)9780444627216
    ISBN (Electronic)9780444627247
    Publication statusPublished - 2016


    • Magazines
    • Newspapers
    • Two-sided markets
    • History of newspapers
    • Pricing behavior
    • Advertising
    • Joint operating agreements
    • Mergers
    • Vertical price restrictions
    • Online competition

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