Abstract
This paper investigated a novel reason for preferring vintage items: death awareness. Five studies found that people reminded of death prefer vintage products more than others do and more than modern products. Further, we identified a theoretically-driven mediator: mental connections among the past, present, and future.
Original language | English |
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Title of host publication | NA - Advances in Consumer Research Volume 43 |
Editors | Kristin Diehl, Carolyn Yoon |
Number of pages | 6 |
Place of Publication | Duluth |
Publisher | Association for Consumer Research |
Publication date | 2015 |
Pages | 142-146 |
Publication status | Published - 2015 |
Externally published | Yes |
Event | 46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, United States Duration: 1 Oct 2015 → 4 Oct 2015 Conference number: 46 http://www.acrweb.org |
Conference
Conference | 46th Annual Conference of the Association for Consumer Research. ACR 2015 |
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Number | 46 |
Location | Hilton New Orleans Riverside |
Country/Territory | United States |
City | New Orleans |
Period | 01/10/2015 → 04/10/2015 |
Internet address |