New Wine in Old Bottles: Death Awareness Makes People Prefer Vintage Products Due to a Desire to Connect the Past, Present, and Future

Gülen Sarial Abi, Kathleen D. Vohs, Ryan Hamilton, Aulona Ulqinaku

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Abstract

This paper investigated a novel reason for preferring vintage items: death awareness. Five studies found that people reminded of death prefer vintage products more than others do and more than modern products. Further, we identified a theoretically-driven mediator: mental connections among the past, present, and future.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research Volume 43
EditorsKristin Diehl, Carolyn Yoon
Number of pages6
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Publication date2015
Pages142-146
Publication statusPublished - 2015
Externally publishedYes
Event46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, United States
Duration: 1 Oct 20154 Oct 2015
Conference number: 46
http://www.acrweb.org

Conference

Conference46th Annual Conference of the Association for Consumer Research. ACR 2015
Number46
LocationHilton New Orleans Riverside
CountryUnited States
CityNew Orleans
Period01/10/201504/10/2015
Internet address

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