New Subtle Advertising Formats: Characteristics, Causes & Consequences

Roy Langer

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationBranding and Advertising
    EditorsFlemming Hansen, Lars Bech Christensen
    Number of pages34
    Place of PublicationCopenhagen
    PublisherCopenhagen Business School Press
    Publication date2003
    Pages232-265
    ISBN (Print)8763001187
    Publication statusPublished - 2003

    Cite this

    Langer, R. (2003). New Subtle Advertising Formats: Characteristics, Causes & Consequences. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 232-265). Copenhagen: Copenhagen Business School Press.
    Langer, Roy. / New Subtle Advertising Formats : Characteristics, Causes & Consequences. Branding and Advertising. editor / Flemming Hansen ; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. pp. 232-265
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    title = "New Subtle Advertising Formats: Characteristics, Causes & Consequences",
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    year = "2003",
    language = "English",
    isbn = "8763001187",
    pages = "232--265",
    editor = "Flemming Hansen and {Bech Christensen}, Lars",
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    Langer, R 2003, New Subtle Advertising Formats: Characteristics, Causes & Consequences. in F Hansen & L Bech Christensen (eds), Branding and Advertising. Copenhagen Business School Press, Copenhagen, pp. 232-265.

    New Subtle Advertising Formats : Characteristics, Causes & Consequences. / Langer, Roy.

    Branding and Advertising. ed. / Flemming Hansen; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. p. 232-265.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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    T1 - New Subtle Advertising Formats

    T2 - Characteristics, Causes & Consequences

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    N1 - Opstilling: 659.18 bra Løbe nr.: 0310719

    PY - 2003

    Y1 - 2003

    KW - Reklame

    KW - Reklameformer

    KW - Fordisme

    KW - Diskursteori

    M3 - Book chapter

    SN - 8763001187

    SP - 232

    EP - 265

    BT - Branding and Advertising

    A2 - Hansen, Flemming

    A2 - Bech Christensen, Lars

    PB - Copenhagen Business School Press

    CY - Copenhagen

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    Langer R. New Subtle Advertising Formats: Characteristics, Causes & Consequences. In Hansen F, Bech Christensen L, editors, Branding and Advertising. Copenhagen: Copenhagen Business School Press. 2003. p. 232-265