New Subtle Advertising Formats: Characteristics, Causes & Consequences

Roy Langer

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationBranding and Advertising
    EditorsFlemming Hansen, Lars Bech Christensen
    Number of pages34
    Place of PublicationCopenhagen
    PublisherCopenhagen Business School Press
    Publication date2003
    Pages232-265
    ISBN (Print)8763001187
    Publication statusPublished - 2003

    Cite this

    Langer, R. (2003). New Subtle Advertising Formats: Characteristics, Causes & Consequences. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 232-265). Copenhagen Business School Press.