| Original language | English |
|---|---|
| Title of host publication | Branding and Advertising |
| Editors | Flemming Hansen, Lars Bech Christensen |
| Number of pages | 34 |
| Place of Publication | Copenhagen |
| Publisher | Copenhagen Business School Press |
| Publication date | 2003 |
| Pages | 232-265 |
| ISBN (Print) | 8763001187 |
| Publication status | Published - 2003 |
Cite this
Langer, R. (2003). New Subtle Advertising Formats: Characteristics, Causes & Consequences. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 232-265). Copenhagen: Copenhagen Business School Press.
@inbook{02c33450c02211db9769000ea68e967b,
title = "New Subtle Advertising Formats: Characteristics, Causes & Consequences",
keywords = "Reklame, Reklameformer, Fordisme, Diskursteori",
author = "Roy Langer",
note = "Opstilling: 659.18 bra L{\o}be nr.: 0310719",
year = "2003",
language = "English",
isbn = "8763001187",
pages = "232--265",
editor = "Flemming Hansen and {Bech Christensen}, Lars",
booktitle = "Branding and Advertising",
publisher = "Copenhagen Business School Press",
address = "Denmark",
}
Langer, R 2003, New Subtle Advertising Formats: Characteristics, Causes & Consequences. in F Hansen & L Bech Christensen (eds), Branding and Advertising. Copenhagen Business School Press, Copenhagen, pp. 232-265.
New Subtle Advertising Formats : Characteristics, Causes & Consequences. / Langer, Roy.
Branding and Advertising. ed. / Flemming Hansen; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. p. 232-265.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
TY - CHAP
T1 - New Subtle Advertising Formats
T2 - Characteristics, Causes & Consequences
AU - Langer, Roy
N1 - Opstilling: 659.18 bra Løbe nr.: 0310719
PY - 2003
Y1 - 2003
KW - Reklame
KW - Reklameformer
KW - Fordisme
KW - Diskursteori
M3 - Book chapter
SN - 8763001187
SP - 232
EP - 265
BT - Branding and Advertising
A2 - Hansen, Flemming
A2 - Bech Christensen, Lars
PB - Copenhagen Business School Press
CY - Copenhagen
ER -
Langer R. New Subtle Advertising Formats: Characteristics, Causes & Consequences. In Hansen F, Bech Christensen L, editors, Branding and Advertising. Copenhagen: Copenhagen Business School Press. 2003. p. 232-265