New Product Development by Extending the Business Model

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Original languageEnglish
Title of host publicationThe PDMA Handbook of Innovation and New Product Development
EditorsLudwig Bstieler, Charles H. Noble
Number of pages19
Place of PublicationOxford
PublisherWiley
Publication date2023
Edition4
Pages477-495
Chapter25
ISBN (Print)9781119890218
ISBN (Electronic)9781119890225
Publication statusPublished - 2023

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