Original language | English |
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Title of host publication | The PDMA Handbook of Innovation and New Product Development |
Editors | Ludwig Bstieler, Charles H. Noble |
Number of pages | 19 |
Place of Publication | Oxford |
Publisher | Wiley |
Publication date | 2023 |
Edition | 4 |
Pages | 477-495 |
Chapter | 25 |
ISBN (Print) | 9781119890218 |
ISBN (Electronic) | 9781119890225 |
Publication status | Published - 2023 |
New Product Development by Extending the Business Model
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review