New Forms of Digital Marketing Research

Elanor Colleoni

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThe Routledge Companion to Digital Consumption
    EditorsRussell W. Belk, Rosa Llamas
    Place of PublicationAbingdon
    PublisherRoutledge
    Publication date2013
    Pages124-134
    Chapter12
    ISBN (Print)9780415679923, 0415679923, 0415679923
    ISBN (Electronic)9780203105306
    Publication statusPublished - 2013
    SeriesRoutledge Companions in Business, Management and Accounting

    Cite this

    Colleoni, E. (2013). New Forms of Digital Marketing Research. In R. W. Belk, & R. Llamas (Eds.), The Routledge Companion to Digital Consumption (pp. 124-134). Abingdon: Routledge. Routledge Companions in Business, Management and Accounting
    Colleoni, Elanor. / New Forms of Digital Marketing Research. The Routledge Companion to Digital Consumption. editor / Russell W. Belk ; Rosa Llamas. Abingdon : Routledge, 2013. pp. 124-134 (Routledge Companions in Business, Management and Accounting).
    @inbook{50c48b99048d49d5acdc8a64c0b6e8cb,
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    author = "Elanor Colleoni",
    year = "2013",
    language = "English",
    isbn = "9780415679923",
    pages = "124--134",
    editor = "Belk, {Russell W. } and Llamas, {Rosa }",
    booktitle = "The Routledge Companion to Digital Consumption",
    publisher = "Routledge",
    address = "United Kingdom",

    }

    Colleoni, E 2013, New Forms of Digital Marketing Research. in RW Belk & R Llamas (eds), The Routledge Companion to Digital Consumption. Routledge, Abingdon, Routledge Companions in Business, Management and Accounting, pp. 124-134.

    New Forms of Digital Marketing Research. / Colleoni, Elanor.

    The Routledge Companion to Digital Consumption. ed. / Russell W. Belk; Rosa Llamas. Abingdon : Routledge, 2013. p. 124-134 (Routledge Companions in Business, Management and Accounting).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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    T1 - New Forms of Digital Marketing Research

    AU - Colleoni, Elanor

    PY - 2013

    Y1 - 2013

    KW - Data mining

    KW - Sentimental analysis

    KW - Social media

    KW - Text mining

    M3 - Book chapter

    SN - 9780415679923

    SN - 0415679923

    SN - 0415679923

    SP - 124

    EP - 134

    BT - The Routledge Companion to Digital Consumption

    A2 - Belk, Russell W.

    A2 - Llamas, Rosa

    PB - Routledge

    CY - Abingdon

    ER -

    Colleoni E. New Forms of Digital Marketing Research. In Belk RW, Llamas R, editors, The Routledge Companion to Digital Consumption. Abingdon: Routledge. 2013. p. 124-134. (Routledge Companions in Business, Management and Accounting).