@inbook{50c48b99048d49d5acdc8a64c0b6e8cb,
title = "New Forms of Digital Marketing Research",
keywords = "Data mining, Sentimental analysis, Social media, Text mining",
author = "Elanor Colleoni",
year = "2013",
language = "English",
isbn = "9780415679923",
series = "Routledge Companions in Business, Management and Accounting",
publisher = "Routledge",
pages = "124--134",
editor = "Belk, {Russell W. } and Llamas, {Rosa }",
booktitle = "The Routledge Companion to Digital Consumption",
address = "United Kingdom",
}