New Division of Labour: Of Humans, Machines and Platforms

Attila Marton, Hamid R. Ekbia, Lars-Dominik Gruss

Research output: Contribution to conferencePaperResearchpeer-review


The digitalization of the economy and the rise of platforms has raised many questions about the future of work and labour, often framed in terms of jobs and automation. Against this broad backdrop, we explore and conceptualize the division of labour between humans and machines. In making this distinction, we follow the historical and conceptual transition from the workshop and the factory to the platform as a new locus for value creation and capture, utilizing the gig-economy as a framing device to better grasp the political economy of platforms. We then conclude by proposing a typology of forms of labour (some new, some old), which are engendered by platforms and serve their maintenance and sustenance.
Original languageEnglish
Publication date2018
Number of pages23
Publication statusPublished - 2018
EventEGOS: Surprise in and Around Organizations: Journeys to the Unexpected - Estonian Business School/Tallinn University, Tallinn, Estonia
Duration: 5 Jul 20187 Jul 2018
Conference number: 34


LocationEstonian Business School/Tallinn University
Internet address


  • Political platform economy
  • Work
  • Labour
  • Automation
  • Heteromation
  • Gig-economy

Cite this