Netnographie

Suzanne C. Beckmann, Roy Langer

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	German
Title of host publication	Qualitative Marktforschung : Konzepte, Methoden, Analysen
Editors	R. Buber, H. Holzmüller
Number of pages	10
Place of Publication	Wiesbaden
Publisher	Gabler
Publication date	2007
Pages	219-228
ISBN (Print)	3-8349-0229-2, 978-3-8349-0229-0
Publication status	Published - 2007

Handle.net

@inbook{3d2206f0982e11dcac24000ea68e967b,

title = "Netnographie",

keywords = "udenforomr{\aa}de, Markedsanalyser, Etnografi, Netnografi",

author = "Beckmann, {Suzanne C.} and Roy Langer",

note = "l{\o}benummer: 075462",

year = "2007",

language = "Tysk",

isbn = "3-8349-0229-2",

pages = "219--228",

editor = "R. Buber and H. Holzm{\"u}ller",

booktitle = "Qualitative Marktforschung",

publisher = "Gabler",

address = "Tyskland",

}

TY - CHAP

T1 - Netnographie

AU - Beckmann, Suzanne C.

AU - Langer, Roy

N1 - løbenummer: 075462

PY - 2007

Y1 - 2007

KW - udenforområde

KW - Markedsanalyser

KW - Etnografi

KW - Netnografi

M3 - Bidrag til bog/antologi

SN - 3-8349-0229-2

SN - 978-3-8349-0229-0

SP - 219

EP - 228

BT - Qualitative Marktforschung

A2 - Buber, R.

A2 - Holzmüller, H.

PB - Gabler

CY - Wiesbaden

ER -