Netnographie

Suzanne C. Beckmann, Roy Langer

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageGerman
    Title of host publicationQualitative Marktforschung : Konzepte, Methoden, Analysen
    EditorsR. Buber, H. Holzmüller
    Number of pages10
    Place of PublicationWiesbaden
    PublisherGabler
    Publication date2007
    Pages219-228
    ISBN (Print)3-8349-0229-2, 978-3-8349-0229-0
    Publication statusPublished - 2007

    Cite this

    Beckmann, S. C., & Langer, R. (2007). Netnographie. In R. Buber, & H. Holzmüller (Eds.), Qualitative Marktforschung: Konzepte, Methoden, Analysen (pp. 219-228). Gabler.