Netnographie

Suzanne C. Beckmann, Roy Langer

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageGerman
    Title of host publicationQualitative Marktforschung : Konzepte, Methoden, Analysen
    EditorsR. Buber, H. Holzmüller
    Number of pages10
    Place of PublicationWiesbaden
    PublisherGabler
    Publication date2007
    Pages219-228
    ISBN (Print)3-8349-0229-2, 978-3-8349-0229-0
    Publication statusPublished - 2007

    Cite this

    Beckmann, S. C., & Langer, R. (2007). Netnographie. In R. Buber, & H. Holzmüller (Eds.), Qualitative Marktforschung: Konzepte, Methoden, Analysen (pp. 219-228). Wiesbaden: Gabler.
    Beckmann, Suzanne C. ; Langer, Roy. / Netnographie. Qualitative Marktforschung: Konzepte, Methoden, Analysen. editor / R. Buber ; H. Holzmüller. Wiesbaden : Gabler, 2007. pp. 219-228
    @inbook{3d2206f0982e11dcac24000ea68e967b,
    title = "Netnographie",
    keywords = "udenforomr{\aa}de, Markedsanalyser, Etnografi, Netnografi",
    author = "Beckmann, {Suzanne C.} and Roy Langer",
    note = "l{\o}benummer: 075462",
    year = "2007",
    language = "Tysk",
    isbn = "3-8349-0229-2",
    pages = "219--228",
    editor = "R. Buber and H. Holzm{\"u}ller",
    booktitle = "Qualitative Marktforschung",
    publisher = "Gabler",
    address = "Tyskland",

    }

    Beckmann, SC & Langer, R 2007, Netnographie. in R Buber & H Holzmüller (eds), Qualitative Marktforschung: Konzepte, Methoden, Analysen. Gabler, Wiesbaden, pp. 219-228.

    Netnographie. / Beckmann, Suzanne C.; Langer, Roy.

    Qualitative Marktforschung: Konzepte, Methoden, Analysen. ed. / R. Buber; H. Holzmüller. Wiesbaden : Gabler, 2007. p. 219-228.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    TY - CHAP

    T1 - Netnographie

    AU - Beckmann, Suzanne C.

    AU - Langer, Roy

    N1 - løbenummer: 075462

    PY - 2007

    Y1 - 2007

    KW - udenforområde

    KW - Markedsanalyser

    KW - Etnografi

    KW - Netnografi

    M3 - Bidrag til bog/antologi

    SN - 3-8349-0229-2

    SN - 978-3-8349-0229-0

    SP - 219

    EP - 228

    BT - Qualitative Marktforschung

    A2 - Buber, R.

    A2 - Holzmüller, H.

    PB - Gabler

    CY - Wiesbaden

    ER -

    Beckmann SC, Langer R. Netnographie. In Buber R, Holzmüller H, editors, Qualitative Marktforschung: Konzepte, Methoden, Analysen. Wiesbaden: Gabler. 2007. p. 219-228