Netnographie

Suzanne C. Beckmann, Roy Langer

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

Original languageEnglish
Title of host publicationQualitative Marktforschung : Konzepte, Methoden, Analysen
EditorsRenate Buber, Hartmut H. Holzmüller
Place of PublicationWiesbaden
PublisherGabler
Publication date2009
Edition2. udg.
Pages219-228
ISBN (Print)9783834909763
Publication statusPublished - 2009

Cite this

Beckmann, S. C., & Langer, R. (2009). Netnographie. In R. Buber, & H. H. Holzmüller (Eds.), Qualitative Marktforschung: Konzepte, Methoden, Analysen (2. udg. ed., pp. 219-228). Wiesbaden: Gabler.
Beckmann, Suzanne C. ; Langer, Roy. / Netnographie. Qualitative Marktforschung: Konzepte, Methoden, Analysen. editor / Renate Buber ; Hartmut H. Holzmüller. 2. udg. ed. Wiesbaden : Gabler, 2009. pp. 219-228
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Beckmann, SC & Langer, R 2009, Netnographie. in R Buber & HH Holzmüller (eds), Qualitative Marktforschung: Konzepte, Methoden, Analysen. 2. udg. edn, Gabler, Wiesbaden, pp. 219-228.

Netnographie. / Beckmann, Suzanne C.; Langer, Roy.

Qualitative Marktforschung: Konzepte, Methoden, Analysen. ed. / Renate Buber; Hartmut H. Holzmüller. 2. udg. ed. Wiesbaden : Gabler, 2009. p. 219-228.

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

TY - CHAP

T1 - Netnographie

AU - Beckmann, Suzanne C.

AU - Langer, Roy

PY - 2009

Y1 - 2009

KW - Forbrugere

KW - Forbrugerkultur

KW - Metoder

KW - Netnografi

M3 - Book chapter

SN - 9783834909763

SP - 219

EP - 228

BT - Qualitative Marktforschung

A2 - Buber, Renate

A2 - Holzmüller, Hartmut H.

PB - Gabler

CY - Wiesbaden

ER -

Beckmann SC, Langer R. Netnographie. In Buber R, Holzmüller HH, editors, Qualitative Marktforschung: Konzepte, Methoden, Analysen. 2. udg. ed. Wiesbaden: Gabler. 2009. p. 219-228