Netnographie

Suzanne C. Beckmann, Roy Langer

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

Original languageEnglish
Title of host publicationQualitative Marktforschung : Konzepte, Methoden, Analysen
EditorsRenate Buber, Hartmut H. Holzmüller
Place of PublicationWiesbaden
PublisherGabler
Publication date2009
Edition2. udg.
Pages219-228
ISBN (Print)9783834909763
Publication statusPublished - 2009

Cite this

Beckmann, S. C., & Langer, R. (2009). Netnographie. In R. Buber, & H. H. Holzmüller (Eds.), Qualitative Marktforschung: Konzepte, Methoden, Analysen (2. udg. ed., pp. 219-228). Wiesbaden: Gabler.