Netnographie

Suzanne C. Beckmann, Roy Langer

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education

Original language	English
Title of host publication	Qualitative Marktforschung : Konzepte, Methoden, Analysen
Editors	Renate Buber, Hartmut H. Holzmüller
Place of Publication	Wiesbaden
Publisher	Gabler
Publication date	2009
Edition	2. udg.
Pages	219-228
ISBN (Print)	9783834909763
Publication status	Published - 2009

Handle.net

@inbook{91c43140a38711deaa06000ea68e967b,

title = "Netnographie",

keywords = "Forbrugere, Forbrugerkultur, Metoder, Netnografi",

author = "Beckmann, {Suzanne C.} and Roy Langer",

year = "2009",

language = "English",

isbn = "9783834909763",

pages = "219--228",

editor = "Renate Buber and Holzm{\"u}ller, {Hartmut H.}",

booktitle = "Qualitative Marktforschung",

publisher = "Gabler",

address = "Germany",

edition = "2. udg.",

}