Negotiating Consumerism and Feminism on Instagram

Mathilde Hogsnes, Kjeld S. Hansen

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

In this preliminary research paper, we identify and characterize the current practices of top Norwegian female social influencers on Instagram. We introduce theories of social influence, consumerism, and new feminism to enlighten our discussion of how the social influencers exercise their influence. We present the results and analysis of the visual and textual content of 5,083 Instagram postings as well as supplementary
online content. In our conclusion, we discuss the significance of the social influencers’ negotiation of consumerism and feminism on Instagram as well as directions for future research.
In this preliminary research paper, we identify and characterize the current practices of top Norwegian female social influencers on Instagram. We introduce theories of social influence, consumerism, and new feminism to enlighten our discussion of how the social influencers exercise their influence. We present the results and analysis of the visual and textual content of 5,083 Instagram postings as well as supplementary
online content. In our conclusion, we discuss the significance of the social influencers’ negotiation of consumerism and feminism on Instagram as well as directions for future research.

Conference

ConferenceThe 11th IEEE International Conference on Social Computing and Networking. SocialCom 2018
Number11
CountryAustralia
CityMelbourne
Period11/12/201813/12/2018
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Hogsnes, M., & Hansen, K. S. (2018). Negotiating Consumerism and Feminism on Instagram. Paper presented at The 11th IEEE International Conference on Social Computing and Networking. SocialCom 2018 , Melbourne, Australia.
Hogsnes, Mathilde ; Hansen, Kjeld S./ Negotiating Consumerism and Feminism on Instagram. Paper presented at The 11th IEEE International Conference on Social Computing and Networking. SocialCom 2018 , Melbourne, Australia.
@conference{39f90efdbfca4c468ff498716f932825,
title = "Negotiating Consumerism and Feminism on Instagram",
abstract = "In this preliminary research paper, we identify and characterize the current practices of top Norwegian female social influencers on Instagram. We introduce theories of social influence, consumerism, and new feminism to enlighten our discussion of how the social influencers exercise their influence. We present the results and analysis of the visual and textual content of 5,083 Instagram postings as well as supplementaryonline content. In our conclusion, we discuss the significance of the social influencers’ negotiation of consumerism and feminism on Instagram as well as directions for future research.",
author = "Mathilde Hogsnes and Hansen, {Kjeld S.}",
note = "CBS Library does not have access to the material; null ; Conference date: 11-12-2018 Through 13-12-2018",
year = "2018",
language = "English",
url = "http://www.swinflow.org/confs/2018/socialcom/",

}

Hogsnes, M & Hansen, KS 2018, 'Negotiating Consumerism and Feminism on Instagram' Paper presented at, Melbourne, Australia, 11/12/2018 - 13/12/2018, .

Negotiating Consumerism and Feminism on Instagram. / Hogsnes, Mathilde; Hansen, Kjeld S.

2018. Paper presented at The 11th IEEE International Conference on Social Computing and Networking. SocialCom 2018 , Melbourne, Australia.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Negotiating Consumerism and Feminism on Instagram

AU - Hogsnes,Mathilde

AU - Hansen,Kjeld S.

N1 - CBS Library does not have access to the material

PY - 2018

Y1 - 2018

N2 - In this preliminary research paper, we identify and characterize the current practices of top Norwegian female social influencers on Instagram. We introduce theories of social influence, consumerism, and new feminism to enlighten our discussion of how the social influencers exercise their influence. We present the results and analysis of the visual and textual content of 5,083 Instagram postings as well as supplementaryonline content. In our conclusion, we discuss the significance of the social influencers’ negotiation of consumerism and feminism on Instagram as well as directions for future research.

AB - In this preliminary research paper, we identify and characterize the current practices of top Norwegian female social influencers on Instagram. We introduce theories of social influence, consumerism, and new feminism to enlighten our discussion of how the social influencers exercise their influence. We present the results and analysis of the visual and textual content of 5,083 Instagram postings as well as supplementaryonline content. In our conclusion, we discuss the significance of the social influencers’ negotiation of consumerism and feminism on Instagram as well as directions for future research.

M3 - Paper

ER -

Hogsnes M, Hansen KS. Negotiating Consumerism and Feminism on Instagram. 2018. Paper presented at The 11th IEEE International Conference on Social Computing and Networking. SocialCom 2018 , Melbourne, Australia.