Abstract
| Original language | English |
|---|---|
| Title of host publication | The Responsive Global Organization : New Insights from Global Strategy and International Business |
| Editors | Torben Juul Andersen |
| Place of Publication | Bingley |
| Publisher | Emerald Group Publishing |
| Publication date | 2017 |
| Pages | 125-148 |
| Chapter | 5 |
| ISBN (Print) | 9781787148321 |
| ISBN (Electronic) | 9781787148314, 9781787432673 |
| DOIs | |
| Publication status | Published - 2017 |
| Series | Emerald Studies in Global Strategic Responsiveness |
|---|---|
| Volume | 1 |
Keywords
- Context
- Etic
- Emic
- Maersk
- Subsidiaries
- Local institutions
Cite this
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Navigating a Global Corporate Culture : On the Notion of Organizational Culture in a Multinational Corporation. / Jakobsen, Michael; Worm, Verner; Li, Xin.
The Responsive Global Organization: New Insights from Global Strategy and International Business. ed. / Torben Juul Andersen. Bingley : Emerald Group Publishing, 2017. p. 125-148 ( Emerald Studies in Global Strategic Responsiveness , Vol. 1).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
TY - CHAP
T1 - Navigating a Global Corporate Culture
T2 - On the Notion of Organizational Culture in a Multinational Corporation
AU - Jakobsen, Michael
AU - Worm, Verner
AU - Li, Xin
PY - 2017
Y1 - 2017
N2 - When analyzing modes of navigating a multi-cultural environment in a multinational corporation (MNC), most studies employ an etic approach that delineates how, for example, multi-cultural companies thrive and maneuver in a likewise multi-cultural business contexts. This approach implies the use of theoretical models and empirical observations that from a methodological view identify an employee as either an objectified agent or as an anonymous “other,” indicating that such approaches are rooted in an ethnocentric academic tradition. Acknowledging the merits of this tradition, we take the methodological approach a step further and introduce an emic or contextualized approach that makes employees themselves provide the bulk of data on how and why they position themselves in a multi-cultural organization the way they do. The main objective of this chapter is thus to discuss how employees develop personal strategies to navigate in a complex multi-cultural organization. The study takes off by developing a theoretical model for how to approach emic studies and then proceeds to suggest a methodological approach that is capable of providing empirical data for a model based on a combination of both etic and emic approaches. This constitutes a first step towards developing a generic model of how to deal with context. In order to test the model, the empirical focus will be on the relationship between the headquarter of the Danish MNC, Maersk Line, in Denmark and its subsidiaries in Asia. This relationship is analyzed on the basis of interviews in the Danish headquarter and in the local offices in Tokyo, Kuala Lumpur, and Penang.
AB - When analyzing modes of navigating a multi-cultural environment in a multinational corporation (MNC), most studies employ an etic approach that delineates how, for example, multi-cultural companies thrive and maneuver in a likewise multi-cultural business contexts. This approach implies the use of theoretical models and empirical observations that from a methodological view identify an employee as either an objectified agent or as an anonymous “other,” indicating that such approaches are rooted in an ethnocentric academic tradition. Acknowledging the merits of this tradition, we take the methodological approach a step further and introduce an emic or contextualized approach that makes employees themselves provide the bulk of data on how and why they position themselves in a multi-cultural organization the way they do. The main objective of this chapter is thus to discuss how employees develop personal strategies to navigate in a complex multi-cultural organization. The study takes off by developing a theoretical model for how to approach emic studies and then proceeds to suggest a methodological approach that is capable of providing empirical data for a model based on a combination of both etic and emic approaches. This constitutes a first step towards developing a generic model of how to deal with context. In order to test the model, the empirical focus will be on the relationship between the headquarter of the Danish MNC, Maersk Line, in Denmark and its subsidiaries in Asia. This relationship is analyzed on the basis of interviews in the Danish headquarter and in the local offices in Tokyo, Kuala Lumpur, and Penang.
KW - Context
KW - Etic
KW - Emic
KW - Maersk
KW - Subsidiaries
KW - Local institutions
KW - Context
KW - Etic
KW - Emic
KW - Maersk
KW - Subsidiaries
KW - Local institutions
U2 - 10.1108/9781787148314
DO - 10.1108/9781787148314
M3 - Book chapter
SN - 9781787148321
T3 - Emerald Studies in Global Strategic Responsiveness
SP - 125
EP - 148
BT - The Responsive Global Organization
A2 - Andersen, Torben Juul
PB - Emerald Group Publishing
CY - Bingley
ER -