National image & competitive advantage

The theory and practice of place branding

Eugene Donald Jaffe, Israel D. Nebenzahl

Research output: Book/ReportBookResearch

Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School Press
Edition2
Number of pages237
ISBN (Print)8763001721
Publication statusPublished - 2006

Cite this

Jaffe, E. D., & Nebenzahl, I. D. (2006). National image & competitive advantage: The theory and practice of place branding. (2 ed.) Frederiksberg: Copenhagen Business School Press.
Jaffe, Eugene Donald ; Nebenzahl, Israel D. / National image & competitive advantage : The theory and practice of place branding. 2 ed. Frederiksberg : Copenhagen Business School Press, 2006. 237 p.
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publisher = "Copenhagen Business School Press",
address = "Denmark",
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Jaffe, ED & Nebenzahl, ID 2006, National image & competitive advantage: The theory and practice of place branding. 2 edn, Copenhagen Business School Press, Frederiksberg.

National image & competitive advantage : The theory and practice of place branding. / Jaffe, Eugene Donald; Nebenzahl, Israel D.

2 ed. Frederiksberg : Copenhagen Business School Press, 2006. 237 p.

Research output: Book/ReportBookResearch

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AU - Nebenzahl, Israel D.

N1 - Opstilling: 321.01 jaf Løbe nr.: 062511

PY - 2006

Y1 - 2006

KW - Brand image

KW - Konkurrencefordele

KW - International konkurrenceevne

KW - Nationalitet

KW - National kultur

KW - National identitet

M3 - Book

SN - 8763001721

BT - National image & competitive advantage

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -

Jaffe ED, Nebenzahl ID. National image & competitive advantage: The theory and practice of place branding. 2 ed. Frederiksberg: Copenhagen Business School Press, 2006. 237 p.