National Image & Competitive Advantage: The Theory and Practice of Place Branding

Eugene Donald Jaffe, Israel D. Nebenzahl

Research output: Book/ReportBookResearch

Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School Press
Edition2.
Number of pages237
ISBN (Print)8763001721
Publication statusPublished - 2006

Cite this

Jaffe, E. D., & Nebenzahl, I. D. (2006). National Image & Competitive Advantage: The Theory and Practice of Place Branding. (2. ed.) Copenhagen Business School Press.