Narrating future performance: Advancing reputation through storytelling

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date1999
    Publication statusPublished - 1999
    EventInternational Marketing Strategy, Behavioral Perspectives on Strategy - Odense, Denmark
    Duration: 21 May 199921 May 1999

    Conference

    ConferenceInternational Marketing Strategy, Behavioral Perspectives on Strategy
    CountryDenmark
    CityOdense
    Period21/05/199921/05/1999

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