Narrating future performance: Advancing reputation through storytelling

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceInternational Marketing Strategy, Behavioral Perspectives on Strategy
    CountryDenmark
    CityOdense
    Period21/05/199921/05/1999

    Keywords

      Cite this

      Vendelø, M. T. (1999). Narrating future performance: Advancing reputation through storytelling. Paper presented at International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Denmark.
      Vendelø, Morten Thanning. / Narrating future performance : Advancing reputation through storytelling. Paper presented at International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Denmark.
      @conference{beb23fb0c02411db9769000ea68e967b,
      title = "Narrating future performance: Advancing reputation through storytelling",
      keywords = "Virksomhedens omd{\o}mme, Corporate storytelling, fort{\ae}llinger",
      author = "Vendel{\o}, {Morten Thanning}",
      note = "Opstilling: 659.44 ven L{\o}be nr.: 003184 Sider: 20; null ; Conference date: 21-05-1999 Through 21-05-1999",
      year = "1999",
      language = "English",

      }

      Vendelø, MT 1999, 'Narrating future performance: Advancing reputation through storytelling' Paper presented at, Odense, Denmark, 21/05/1999 - 21/05/1999, .

      Narrating future performance : Advancing reputation through storytelling. / Vendelø, Morten Thanning.

      1999. Paper presented at International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Denmark.

      Research output: Contribution to conferencePaperResearch

      TY - CONF

      T1 - Narrating future performance

      T2 - Advancing reputation through storytelling

      AU - Vendelø,Morten Thanning

      N1 - Opstilling: 659.44 ven Løbe nr.: 003184 Sider: 20

      PY - 1999

      Y1 - 1999

      KW - Virksomhedens omdømme

      KW - Corporate storytelling

      KW - fortællinger

      M3 - Paper

      ER -

      Vendelø MT. Narrating future performance: Advancing reputation through storytelling. 1999. Paper presented at International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Denmark.