Narrating future performance: Advancing reputation through storytelling

Morten Thanning Vendelø

Narrating future performance: Advancing reputation through storytelling

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	1999
Publication status	Published - 1999
Event	International Marketing Strategy, Behavioral Perspectives on Strategy - Odense, Denmark Duration: 21 May 1999 → 21 May 1999

Conference

Conference	International Marketing Strategy, Behavioral Perspectives on Strategy
Country/Territory	Denmark
City	Odense
Period	21/05/1999 → 21/05/1999

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@conference{beb23fb0c02411db9769000ea68e967b,

title = "Narrating future performance: Advancing reputation through storytelling",

keywords = "Virksomhedens omd{\o}mme, Corporate storytelling, fort{\ae}llinger",

author = "Vendel{\o}, {Morten Thanning}",

note = "Opstilling: 659.44 ven L{\o}be nr.: 003184 Sider: 20; International Marketing Strategy, Behavioral Perspectives on Strategy ; Conference date: 21-05-1999 Through 21-05-1999",

year = "1999",

language = "English",

}