Naming & Framing

A Tool for Identity Building and Consumer Communication across Markets and Cultures

Research output: Book/ReportCompendium/lecture notesEducation

Abstract

Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School, CBS
Number of pages91
Publication statusPublished - 2017

Bibliographical note

CBS Library does not have access to the material

Cite this

@book{2392c4242c064c6c9fb0b9ddc18572f1,
title = "Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures",
abstract = "Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017",
author = "Viktor Smith",
note = "CBS Library does not have access to the material",
year = "2017",
language = "English",
publisher = "Copenhagen Business School, CBS",
address = "Denmark",

}

Naming & Framing : A Tool for Identity Building and Consumer Communication across Markets and Cultures. / Smith, Viktor.

Frederiksberg : Copenhagen Business School, CBS, 2017. 91 p.

Research output: Book/ReportCompendium/lecture notesEducation

TY - BOOK

T1 - Naming & Framing

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AU - Smith, Viktor

N1 - CBS Library does not have access to the material

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Y1 - 2017

N2 - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

AB - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

M3 - Compendium/lecture notes

BT - Naming & Framing

PB - Copenhagen Business School, CBS

CY - Frederiksberg

ER -