Abstract
Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
| Original language | English |
|---|
| Place of Publication | Frederiksberg |
|---|---|
| Publisher | Copenhagen Business School, CBS |
| Number of pages | 91 |
| Publication status | Published - 2017 |
Bibliographical note
CBS Library does not have access to the materialCite this
Smith, V. (2017). Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures. Frederiksberg: Copenhagen Business School, CBS.
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title = "Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures",
abstract = "Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017",
author = "Viktor Smith",
note = "CBS Library does not have access to the material",
year = "2017",
language = "English",
publisher = "Copenhagen Business School, CBS",
address = "Denmark",
}
Smith, V 2017, Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures. Copenhagen Business School, CBS, Frederiksberg.
Naming & Framing : A Tool for Identity Building and Consumer Communication across Markets and Cultures. / Smith, Viktor.
Frederiksberg : Copenhagen Business School, CBS, 2017. 91 p.Research output: Book/Report › Compendium/lecture notes › Education
TY - BOOK
T1 - Naming & Framing
T2 - A Tool for Identity Building and Consumer Communication across Markets and Cultures
AU - Smith, Viktor
N1 - CBS Library does not have access to the material
PY - 2017
Y1 - 2017
N2 - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
AB - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
M3 - Compendium/lecture notes
BT - Naming & Framing
PB - Copenhagen Business School, CBS
CY - Frederiksberg
ER -
Smith V. Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures. Frederiksberg: Copenhagen Business School, CBS, 2017. 91 p.