Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
CBS Library does not have access to the material
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@book{2392c4242c064c6c9fb0b9ddc18572f1,
title = "Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures",
abstract = "Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017",
author = "Viktor Smith",
note = "CBS Library does not have access to the material",
year = "2017",
language = "English",
publisher = "Copenhagen Business School, CBS",
address = "Denmark",
}
TY - BOOK
T1 - Naming & Framing
T2 - A Tool for Identity Building and Consumer Communication across Markets and Cultures
AU - Smith, Viktor
N1 - CBS Library does not have access to the material
PY - 2017
Y1 - 2017
N2 - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
AB - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
M3 - Compendium/lecture notes
BT - Naming & Framing
PB - Copenhagen Business School, CBS
CY - Frederiksberg
ER -