Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures

Research output: Book/ReportCompendium/lecture notes


Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School, CBS
Number of pages91
Publication statusPublished - 2017

Bibliographical note

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