Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures

Research output: Book/Report › Compendium/lecture notes

Abstract

Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

Original language	English

Place of Publication	Frederiksberg
Publisher	Copenhagen Business School, CBS
Number of pages	91
Publication status	Published - 2017

@book{2392c4242c064c6c9fb0b9ddc18572f1,

title = "Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures",

abstract = "Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017",

author = "Viktor Smith",

year = "2017",

language = "English",

publisher = "Copenhagen Business School, CBS",

address = "Denmark",

}

TY - BOOK

T1 - Naming & Framing

T2 - A Tool for Identity Building and Consumer Communication across Markets and Cultures

AU - Smith, Viktor

PY - 2017

Y1 - 2017

N2 - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

AB - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

M3 - Compendium/lecture notes

BT - Naming & Framing

PB - Copenhagen Business School, CBS

CY - Frederiksberg

ER -