Multitasking Youth

Andrew J. Rohm, Fareena Sultan, Fleura Bardhi

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

To engage youth consumers, you must understand the paradox of their media consumption.

@article{b93a22f032d347388609797af02d688b,

title = "Multitasking Youth",

abstract = "To engage youth consumers, you must understand the paradox of their media consumption.",

author = "Rohm, {Andrew J.} and Fareena Sultan and Fleura Bardhi",

year = "2009",

month = nov,

language = "English",

volume = "18",

pages = "20--25",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

}

TY - JOUR

T1 - Multitasking Youth

AU - Rohm, Andrew J.

AU - Sultan, Fareena

AU - Bardhi, Fleura

PY - 2009/11

Y1 - 2009/11

N2 - To engage youth consumers, you must understand the paradox of their media consumption.

AB - To engage youth consumers, you must understand the paradox of their media consumption.

M3 - Journal article

AN - SCOPUS:73149088128

SN - 1061-3846

VL - 18

SP - 20

EP - 25

JO - Marketing Management

JF - Marketing Management

IS - 6

ER -