Original language | English |
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Journal | Journal of Product Innovation Management |
Volume | 24 |
Issue number | 6 |
Pages (from-to) | 554-566 |
Number of pages | 13 |
ISSN | 0737-6782 |
DOIs | |
Publication status | Published - 2007 |
Multibranded Platform Development: A corporate Strategy with multimanagerial Challenges
Martin Sköld, Christer Karlsson
Research output: Contribution to journal › Journal article › Research › peer-review