Multibranded Platform Development: A corporate Strategy with multimanagerial Challenges

Martin Sköld, Christer Karlsson

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Product Innovation Management
Volume24
Issue number6
Pages (from-to)554-566
Number of pages13
ISSN0737-6782
DOIs
Publication statusPublished - 2007

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