Multi-stakeholder Brand Identity

Andrea Hemetsberger, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationConference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
EditorsMaja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Place of PublicationLjubljana
PublisherFaculty of Economics, University of Ljubljana
Publication date25 May 2011
ISBN (Electronic)9789612402112
Publication statusPublished - 25 May 2011
Externally publishedYes
EventThe 40th EMAC Annual Conference 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Duration: 24 May 201127 May 2011
Conference number: 40


ConferenceThe 40th EMAC Annual Conference 2011
LocationUniversity of Ljubljana, Faculty of Economics
Internet address

Cite this