| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment |
| Editors | Eun Young Kim |
| Place of Publication | Gyeongnam |
| Publisher | Korean Academy of Marketing Science |
| Publication date | 2010 |
| Chapter | 1.5 |
| Publication status | Published - 2010 |
| Externally published | Yes |
| Event | 2010 Global Marketing Conference: Marketing in a Turbulent Environment - Chiba Campus of Ryutsu Keizai University, Tokyo, Japan Duration: 9 Sept 2010 → 12 Sept 2010 Conference number: 2010 |
Conference
| Conference | 2010 Global Marketing Conference |
|---|---|
| Number | 2010 |
| Location | Chiba Campus of Ryutsu Keizai University |
| Country/Territory | Japan |
| City | Tokyo |
| Period | 09/09/2010 → 12/09/2010 |