Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

Sylvia von Wallpach, Maria Kreuzer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings 2011 SCP Winter Conference Feb 24-26 : Society for Consumer Psychology
EditorsNaomi Mandel, David Silvera, Maura Scott
Place of PublicationAtlanta, GA
PublisherSociety for Consumer Psychology
Publication date2011
Pages389-391
Chapter7.6
Publication statusPublished - 2011
Externally publishedYes
EventSociety for Consumer Psychology Winter Conference 2011 - OMNI Hotel at CNN Center Atlanta, Georgia, USA, Atlanta, United States
Duration: 24 Feb 201126 Feb 2011

Conference

ConferenceSociety for Consumer Psychology Winter Conference 2011
LocationOMNI Hotel at CNN Center Atlanta, Georgia, USA
CountryUnited States
CityAtlanta
Period24/02/201126/02/2011
SponsorSociety for Consumer Psychology

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