Multi-Sensory Sculpting (MSS)

Eliciting Brand Knowledge via Three-Dimensional Metaphors

Sylvia von Wallpach, Maria Kreuzer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings 2011 SCP Winter Conference Feb 24-26 : Society for Consumer Psychology
EditorsNaomi Mandel, David Silvera, Maura Scott
Place of PublicationAtlanta, GA
PublisherSociety for Consumer Psychology
Publication date2011
Pages389-391
Chapter7.6
Publication statusPublished - 2011
Externally publishedYes
EventSociety for Consumer Psychology Winter Conference 2011 - OMNI Hotel at CNN Center Atlanta, Georgia, USA, Atlanta, United States
Duration: 24 Feb 201126 Feb 2011

Conference

ConferenceSociety for Consumer Psychology Winter Conference 2011
LocationOMNI Hotel at CNN Center Atlanta, Georgia, USA
CountryUnited States
CityAtlanta
Period24/02/201126/02/2011
SponsorSociety for Consumer Psychology

Cite this

von Wallpach, S., & Kreuzer, M. (2011). Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. In N. Mandel, D. Silvera, & M. Scott (Eds.), Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology (pp. 389-391). Atlanta, GA: Society for Consumer Psychology.
von Wallpach, Sylvia ; Kreuzer, Maria. / Multi-Sensory Sculpting (MSS) : Eliciting Brand Knowledge via Three-Dimensional Metaphors. Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. editor / Naomi Mandel ; David Silvera ; Maura Scott. Atlanta, GA : Society for Consumer Psychology, 2011. pp. 389-391
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title = "Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors",
author = "{von Wallpach}, Sylvia and Maria Kreuzer",
year = "2011",
language = "English",
pages = "389--391",
editor = "Naomi Mandel and David Silvera and Maura Scott",
booktitle = "Proceedings 2011 SCP Winter Conference Feb 24-26",
publisher = "Society for Consumer Psychology",
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von Wallpach, S & Kreuzer, M 2011, Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. in N Mandel, D Silvera & M Scott (eds), Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. Society for Consumer Psychology, Atlanta, GA, pp. 389-391, Society for Consumer Psychology Winter Conference 2011, Atlanta, United States, 24/02/2011.

Multi-Sensory Sculpting (MSS) : Eliciting Brand Knowledge via Three-Dimensional Metaphors. / von Wallpach, Sylvia; Kreuzer, Maria.

Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. ed. / Naomi Mandel; David Silvera; Maura Scott. Atlanta, GA : Society for Consumer Psychology, 2011. p. 389-391.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Multi-Sensory Sculpting (MSS)

T2 - Eliciting Brand Knowledge via Three-Dimensional Metaphors

AU - von Wallpach, Sylvia

AU - Kreuzer, Maria

PY - 2011

Y1 - 2011

M3 - Article in proceedings

SP - 389

EP - 391

BT - Proceedings 2011 SCP Winter Conference Feb 24-26

A2 - Mandel, Naomi

A2 - Silvera, David

A2 - Scott, Maura

PB - Society for Consumer Psychology

CY - Atlanta, GA

ER -

von Wallpach S, Kreuzer M. Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. In Mandel N, Silvera D, Scott M, editors, Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. Atlanta, GA: Society for Consumer Psychology. 2011. p. 389-391