Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings 2011 SCP Winter Conference Feb 24-26 : Society for Consumer Psychology
Editors	Naomi Mandel, David Silvera, Maura Scott
Place of Publication	Atlanta, GA
Publisher	Society for Consumer Psychology
Publication date	2011
Pages	389-391
Chapter	7.6
Publication status	Published - 2011
Externally published	Yes
Event	Society for Consumer Psychology Winter Conference 2011 - OMNI Hotel at CNN Center Atlanta, Georgia, USA, Atlanta, United States Duration: 24 Feb 2011 → 26 Feb 2011

Conference	Society for Consumer Psychology Winter Conference 2011
Location	OMNI Hotel at CNN Center Atlanta, Georgia, USA
Country/Territory	United States
City	Atlanta
Period	24/02/2011 → 26/02/2011
Sponsor	Society for Consumer Psychology

Access to Document

von Wallpach, S., & Kreuzer, M. (2011). Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. In N. Mandel, D. Silvera, & M. Scott (Eds.), Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology (pp. 389-391). Society for Consumer Psychology. http://www.myscp.org/pdf/conference%20documents/SCP2011Proceedings.pdf

@inproceedings{9d0d1b53c4d24957baf7a9a55a5ad53e,

title = "Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors",

author = "{von Wallpach}, Sylvia and Maria Kreuzer",

year = "2011",

language = "English",

pages = "389--391",

editor = "Naomi Mandel and David Silvera and Maura Scott",

booktitle = "Proceedings 2011 SCP Winter Conference Feb 24-26",

publisher = "Society for Consumer Psychology",

address = "United States",

note = "Society for Consumer Psychology Winter Conference 2011 ; Conference date: 24-02-2011 Through 26-02-2011",

}

von Wallpach, S & Kreuzer, M 2011, Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. in N Mandel, D Silvera & M Scott (eds), Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. Society for Consumer Psychology, Atlanta, GA, pp. 389-391, Society for Consumer Psychology Winter Conference 2011, Atlanta, United States, 24/02/2011. <http://www.myscp.org/pdf/conference%20documents/SCP2011Proceedings.pdf>

Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. / von Wallpach, Sylvia; Kreuzer, Maria.
Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. ed. / Naomi Mandel; David Silvera; Maura Scott. Atlanta, GA: Society for Consumer Psychology, 2011. p. 389-391.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Multi-Sensory Sculpting (MSS)

T2 - Society for Consumer Psychology Winter Conference 2011

AU - von Wallpach, Sylvia

AU - Kreuzer, Maria

PY - 2011

Y1 - 2011

M3 - Article in proceedings

SP - 389

EP - 391

BT - Proceedings 2011 SCP Winter Conference Feb 24-26

A2 - Mandel, Naomi

A2 - Silvera, David

A2 - Scott, Maura

PB - Society for Consumer Psychology

CY - Atlanta, GA

Y2 - 24 February 2011 through 26 February 2011

ER -