Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

Sylvia von Wallpach, Maria Kreuzer

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2011
Publication statusPublished - 2011
Externally publishedYes
EventBrand Camp 1 - Obergurgl, Austria
Duration: 27 Feb 20112 Mar 2011
Conference number: 1
http://en.wikipedia.org/wiki/BarCamp

Conference

ConferenceBrand Camp 1
Number1
CountryAustria
CityObergurgl
Period27/02/201102/03/2011
SponsorUniversity of Innsbruck
Internet address

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