Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2011
Publication status	Published - 2011
Externally published	Yes
Event	Brand Camp 1 - Obergurgl, Austria Duration: 27 Feb 2011 → 2 Mar 2011 Conference number: 1 http://en.wikipedia.org/wiki/BarCamp

Conference	Brand Camp 1
Number	1
Country/Territory	Austria
City	Obergurgl
Period	27/02/2011 → 02/03/2011
Sponsor	University of Innsbruck
Internet address	http://en.wikipedia.org/wiki/BarCamp

Handle.net

@conference{6eabf08e14f04c2fad6f2397b8faa19d,

title = "Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors",

author = "{von Wallpach}, Sylvia and Maria Kreuzer",

year = "2011",

language = "English",

note = "Brand Camp 1 ; Conference date: 27-02-2011 Through 02-03-2011",

url = "http://en.wikipedia.org/wiki/BarCamp",

}