Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

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Original language	German
Journal	Transfer - Werbeforschung & Praxis
Volume	65
Issue number	1
Pages (from-to)	57-60
Number of pages	4
ISSN	1436-798X
Publication status	Published - 2019

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@article{cb0f9237e7df4ba288bfd5625837f614,

title = "Multi-Sensory Sculpting{\textregistered} (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen",

author = "{von Wallpach}, Sylvia and Maria Kreuzer",

year = "2019",

language = "Tysk",

volume = "65",

pages = "57--60",

journal = "Transfer - Werbeforschung & Praxis",

issn = "1436-798X",

publisher = "Varus Verlag",

number = "1",

}