Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

Sylvia von Wallpach, Maria Kreuzer

Research output: Contribution to journalJournal article

Original languageGerman
JournalTransfer - Werbeforschung & Praxis
Volume65
Issue number1
Pages (from-to)57-60
Number of pages4
ISSN1436-798X
Publication statusPublished - 2019

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