Multi-Method Research on Consumer-Brand Associations: Comparing Free Associations, Storytelling, and Collages

Oliver Koll, Sylvia von Wallpach, Maria Kreuzer

Research output: Contribution to journal › Journal article › Research › peer-review

Handle.net

@article{c15bc6988e1c4f16ba309d546a487bf9,

title = "Multi-Method Research on Consumer-Brand Associations: Comparing Free Associations, Storytelling, and Collages",

author = "Oliver Koll and \{von Wallpach\}, Sylvia and Maria Kreuzer",

year = "2010",

language = "English",

volume = "27",

pages = "584--602",

journal = "Psychology \& Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "6",

}