Multi-channel integration in the retail of physical products: towards a holistic model of integration elements and consumer perceptions

Daniel Gorsch

    Research output: Book/ReportPh.D. thesisResearch

    Original languageEnglish
    Place of PublicationKøbenhavn
    PublisherSamfundslitteratur
    Number of pages337
    ISBN (Print)8759381930
    Publication statusPublished - 2003
    SeriesPh.D.-serie
    Number2003-12

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