Moving the Needle: Publishing Academic-practitioner Research in Industrial Marketing Management

Michel Van der Borgh, Tobias Schäfers, Adam Lindgreen*, C. Anthony Di Benedetto

*Corresponding author for this work

Research output: Contribution to journalEditorial


Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.
Original languageEnglish
JournalIndustrial Marketing Management
Pages (from-to)A1-A6
Number of pages6
Publication statusPublished - May 2022

Bibliographical note

Published online: 28 March 2022.


  • Academic-practitioner
  • Research
  • Rigor
  • Relevance

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