Moving the Needle: Publishing Academic-practitioner Research in Industrial Marketing Management

Michel Van der Borgh; Tobias Schäfers; Adam Lindgreen; C. Anthony Di Benedetto

doi:10.1016/j.indmarman.2022.03.015

Moving the Needle: Publishing Academic-practitioner Research in Industrial Marketing Management

Michel Van der Borgh, Tobias Schäfers, Adam Lindgreen^*, C. Anthony Di Benedetto

^*Corresponding author for this work

Department of Marketing

Research output: Contribution to journal › Editorial

Abstract

Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.

Original language	English
Journal	Industrial Marketing Management
Volume	103
Pages (from-to)	A1-A6
Number of pages	6
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2022.03.015
Publication status	Published - May 2022

Bibliographical note

Published online: 28 March 2022.

Keywords

Academic-practitioner
Research
Rigor
Relevance

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Cite this

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title = "Moving the Needle: Publishing Academic-practitioner Research in Industrial Marketing Management",

abstract = "Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.",

keywords = "Academic-practitioner, Research, Rigor, Relevance, Academic-practitioner, Research, Rigor, Relevance",

author = "{Van der Borgh}, Michel and Tobias Sch{\"a}fers and Adam Lindgreen and {Di Benedetto}, {C. Anthony}",

note = "Published online: 28 March 2022.",

year = "2022",

month = may,

doi = "10.1016/j.indmarman.2022.03.015",

language = "English",

volume = "103",

pages = "A1--A6",

journal = "Industrial Marketing Management",

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AU - Schäfers, Tobias

AU - Lindgreen, Adam

AU - Di Benedetto, C. Anthony

N1 - Published online: 28 March 2022.

PY - 2022/5

Y1 - 2022/5

N2 - Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.

AB - Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.

KW - Academic-practitioner

KW - Research

KW - Rigor

KW - Relevance

KW - Academic-practitioner

KW - Research

KW - Rigor

KW - Relevance

U2 - 10.1016/j.indmarman.2022.03.015

DO - 10.1016/j.indmarman.2022.03.015

M3 - Editorial

SN - 0019-8501

VL - 103

SP - A1-A6

JO - Industrial Marketing Management

JF - Industrial Marketing Management

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