Motivators and Barriers for Online Shopping of FMCGs

Suzanne C. Beckmann, Mogens Bjerre, Torben Hansen, Christine Sestoft, Niels Kornum, Susanne Friese

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2002
Number of pages10
Publication statusPublished - 2002
EventThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy" - Perth, Australia
Duration: 16 Dec 200217 Dec 2002

Conference

ConferenceThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy"
CountryAustralia
CityPerth
Period16/12/200217/12/2002

Cite this

Beckmann, S. C., Bjerre, M., Hansen, T., Sestoft, C., Kornum, N., & Friese, S. (2002). Motivators and Barriers for Online Shopping of FMCGs. Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", Perth, Australia.
Beckmann, Suzanne C. ; Bjerre, Mogens ; Hansen, Torben ; Sestoft, Christine ; Kornum, Niels ; Friese, Susanne. / Motivators and Barriers for Online Shopping of FMCGs. Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", Perth, Australia.10 p.
@conference{36d40a00ddd511db84f6000ea68e967b,
title = "Motivators and Barriers for Online Shopping of FMCGs",
keywords = "Internet-shopping, Elektronisk detailhandel, Danmark, FMCG / Fast-moving consumer goods",
author = "Beckmann, {Suzanne C.} and Mogens Bjerre and Torben Hansen and Christine Sestoft and Niels Kornum and Susanne Friese",
year = "2002",
language = "English",
note = "null ; Conference date: 16-12-2002 Through 17-12-2002",

}

Beckmann, SC, Bjerre, M, Hansen, T, Sestoft, C, Kornum, N & Friese, S 2002, 'Motivators and Barriers for Online Shopping of FMCGs' Paper presented at, Perth, Australia, 16/12/2002 - 17/12/2002, .

Motivators and Barriers for Online Shopping of FMCGs. / Beckmann, Suzanne C.; Bjerre, Mogens; Hansen, Torben; Sestoft, Christine; Kornum, Niels; Friese, Susanne.

2002. Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", Perth, Australia.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Motivators and Barriers for Online Shopping of FMCGs

AU - Beckmann, Suzanne C.

AU - Bjerre, Mogens

AU - Hansen, Torben

AU - Sestoft, Christine

AU - Kornum, Niels

AU - Friese, Susanne

PY - 2002

Y1 - 2002

KW - Internet-shopping

KW - Elektronisk detailhandel

KW - Danmark

KW - FMCG / Fast-moving consumer goods

M3 - Paper

ER -

Beckmann SC, Bjerre M, Hansen T, Sestoft C, Kornum N, Friese S. Motivators and Barriers for Online Shopping of FMCGs. 2002. Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", Perth, Australia.