Motivators and Barriers for Online Shopping of FMCGs

Suzanne C. Beckmann, Mogens Bjerre, Torben Hansen, Christine Sestoft, Niels Kornum, Susanne Friese

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2002
Number of pages10
Publication statusPublished - 2002
EventThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy" - Perth, Australia
Duration: 16 Dec 200217 Dec 2002

Conference

ConferenceThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy"
Country/TerritoryAustralia
CityPerth
Period16/12/200217/12/2002

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