Motivators and Barriers for Online Shopping of FMCGs

Suzanne C. Beckmann, Mogens Bjerre, Torben Hansen, Christine Sestoft, Niels Kornum, Susanne Friese

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2002
Number of pages10
Publication statusPublished - 2002
EventThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy" - Perth, Australia
Duration: 16 Dec 200217 Dec 2002

Conference

ConferenceThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy"
CountryAustralia
CityPerth
Period16/12/200217/12/2002

Cite this

Beckmann, S. C., Bjerre, M., Hansen, T., Sestoft, C., Kornum, N., & Friese, S. (2002). Motivators and Barriers for Online Shopping of FMCGs. Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", Perth, Australia.