Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Stefan Schwarzkopf, Rainer Gries

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationErnest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Place of PublicationNew York
PublisherPalgrave Macmillan
Publication date2010
ISBN (Print)9780230537996
Publication statusPublished - 2010

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