Motivation Research - Episode or Paradigm Shift?: From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Stefan Schwarzkopf, Rainer Gries

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationErnest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Place of PublicationNew York
PublisherPalgrave Macmillan
Date2010
Pages269-290
ISBN (Print)9780230537996
DOIs
StatePublished - 2010

Cite this

Schwarzkopf, S., & Gries, R. (2010). Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. In Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture (pp. 269-290). New York: Palgrave Macmillan. DOI: 10.1057/9780230293946
Schwarzkopf, Stefan ; Gries, Rainer. / Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan, 2010. pp. 269-290
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Schwarzkopf, S & Gries, R 2010, Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. in Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. Palgrave Macmillan, New York, pp. 269-290. DOI: 10.1057/9780230293946

Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. / Schwarzkopf, Stefan; Gries, Rainer.

Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan, 2010. p. 269-290.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

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AU - Schwarzkopf,Stefan

AU - Gries,Rainer

PY - 2010

Y1 - 2010

U2 - 10.1057/9780230293946

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SN - 9780230537996

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BT - Ernest Dichter Motivation Research

PB - Palgrave Macmillan

CY - New York

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Schwarzkopf S, Gries R. Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. In Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan. 2010. p. 269-290. Available from, DOI: 10.1057/9780230293946