Motivation Research - Episode or Paradigm Shift?: From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Ernest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Place of Publication	New York
Publisher	Palgrave Macmillan
Publication date	2010
Pages	269-290
ISBN (Print)	9780230537996
DOIs	https://doi.org/10.1057/9780230293946
Publication status	Published - 2010

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title = "Motivation Research - Episode or Paradigm Shift?: From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power",

author = "Stefan Schwarzkopf and Rainer Gries",

year = "2010",

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language = "English",

isbn = "9780230537996",

pages = "269--290",

booktitle = "Ernest Dichter Motivation Research",

publisher = "Palgrave Macmillan",

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Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. / Schwarzkopf, Stefan; Gries, Rainer.
Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, 2010. p. 269-290.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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AU - Gries, Rainer

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BT - Ernest Dichter Motivation Research

PB - Palgrave Macmillan

CY - New York

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