Modularization: A New Product Development Strategy for High-tech Marketing

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2000
    Publication statusPublished - 2000
    EventMarketing in a global economy proceedings -
    Duration: 30 Jun 2010 → …

    Conference

    ConferenceMarketing in a global economy proceedings
    Period30/06/2010 → …

    Cite this

    Mikkola, J. H. (2000). Modularization: A New Product Development Strategy for High-tech Marketing. Paper presented at Marketing in a global economy proceedings, .