Modularization: A New Product Development Strategy for High-tech Marketing

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2000
    Publication statusPublished - 2000
    EventMarketing in a global economy proceedings -
    Duration: 30 Jun 2010 → …

    Conference

    ConferenceMarketing in a global economy proceedings
    Period30/06/2010 → …

    Cite this

    Mikkola, J. H. (2000). Modularization: A New Product Development Strategy for High-tech Marketing. Paper presented at Marketing in a global economy proceedings, .
    Mikkola, Juliana Hsuan. / Modularization : A New Product Development Strategy for High-tech Marketing. Paper presented at Marketing in a global economy proceedings, .
    @conference{278f4ce0c02411db9769000ea68e967b,
    title = "Modularization: A New Product Development Strategy for High-tech Marketing",
    keywords = "Produktudvikling, modularisering",
    author = "Mikkola, {Juliana Hsuan}",
    note = "Opstilling: 658.624 mik L{\o}be nr.: 010212 Sider: 94-101; null ; Conference date: 30-06-2010",
    year = "2000",
    language = "English",

    }

    Modularization : A New Product Development Strategy for High-tech Marketing. / Mikkola, Juliana Hsuan.

    2000. Paper presented at Marketing in a global economy proceedings, .

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Modularization

    T2 - A New Product Development Strategy for High-tech Marketing

    AU - Mikkola, Juliana Hsuan

    N1 - Opstilling: 658.624 mik Løbe nr.: 010212 Sider: 94-101

    PY - 2000

    Y1 - 2000

    KW - Produktudvikling

    KW - modularisering

    M3 - Paper

    ER -

    Mikkola JH. Modularization: A New Product Development Strategy for High-tech Marketing. 2000. Paper presented at Marketing in a global economy proceedings, .