Abstract
Pharmaceuticals increasingly consider the potential of services, as healthcare payers require them to provide data on treatment outcomes. Ranging from corporate websites to free apps, these services are meant to increase the value of product offerings. This paper investigates how services can facilitate co-creation through open platforms and service modularity. Based on data from two pharmaceuticals we explore issues of governance related to the relative openness of platforms and their completeness. Whereas some pharmaceuticals should cater to sophisticated needs of competent users
through open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.
through open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.
| Original language | English |
|---|---|
| Publication date | 2017 |
| Number of pages | 10 |
| Publication status | Published - 2017 |
| Event | The 24th International Annual EurOMA Conference 2017: Inspiring Operations Management - Heriot-Watt University, Edinburgh, United Kingdom Duration: 1 Jul 2017 → 5 Jul 2017 Conference number: 24 http://euroma2017.org/ |
Conference
| Conference | The 24th International Annual EurOMA Conference 2017 |
|---|---|
| Number | 24 |
| Location | Heriot-Watt University |
| Country/Territory | United Kingdom |
| City | Edinburgh |
| Period | 01/07/2017 → 05/07/2017 |
| Internet address |
Keywords
- Service modularity
- Service platforms
- Service networks