Modular Cure Provision: Platforms For Provider-patient Interaction

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Pharmaceuticals increasingly consider the potential of services, as healthcare payers require them to provide data on treatment outcomes. Ranging from corporate websites to free apps, these services are meant to increase the value of product offerings. This paper investigates how services can facilitate co-creation through open platforms and service modularity. Based on data from two pharmaceuticals we explore issues of governance related to the relative openness of platforms and their completeness. Whereas some pharmaceuticals should cater to sophisticated needs of competent users
through open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.
Pharmaceuticals increasingly consider the potential of services, as healthcare payers require them to provide data on treatment outcomes. Ranging from corporate websites to free apps, these services are meant to increase the value of product offerings. This paper investigates how services can facilitate co-creation through open platforms and service modularity. Based on data from two pharmaceuticals we explore issues of governance related to the relative openness of platforms and their completeness. Whereas some pharmaceuticals should cater to sophisticated needs of competent users
through open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.

Conference

ConferenceThe 24th International Annual EurOMA Conference 2017
Number24
LocationHeriot-Watt University
CountryUnited Kingdom
CityEdinburgh
Period01/07/201705/07/2017
Internet address

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Service modularity
  • Service platforms
  • Service networks

Cite this

Winther-Hansen, C., & Frandsen, T. (2017). Modular Cure Provision: Platforms For Provider-patient Interaction. Paper presented at The 24th International Annual EurOMA Conference 2017, Edinburgh, United Kingdom.
Winther-Hansen, Casper ; Frandsen, Thomas. / Modular Cure Provision : Platforms For Provider-patient Interaction. Paper presented at The 24th International Annual EurOMA Conference 2017, Edinburgh, United Kingdom.10 p.
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Winther-Hansen, C & Frandsen, T 2017, 'Modular Cure Provision: Platforms For Provider-patient Interaction' Paper presented at, Edinburgh, United Kingdom, 01/07/2017 - 05/07/2017, .

Modular Cure Provision : Platforms For Provider-patient Interaction. / Winther-Hansen, Casper; Frandsen, Thomas.

2017. Paper presented at The 24th International Annual EurOMA Conference 2017, Edinburgh, United Kingdom.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Modular Cure Provision

T2 - Platforms For Provider-patient Interaction

AU - Winther-Hansen,Casper

AU - Frandsen,Thomas

N1 - CBS Library does not have access to the material

PY - 2017

Y1 - 2017

N2 - Pharmaceuticals increasingly consider the potential of services, as healthcare payers require them to provide data on treatment outcomes. Ranging from corporate websites to free apps, these services are meant to increase the value of product offerings. This paper investigates how services can facilitate co-creation through open platforms and service modularity. Based on data from two pharmaceuticals we explore issues of governance related to the relative openness of platforms and their completeness. Whereas some pharmaceuticals should cater to sophisticated needs of competent usersthrough open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.

AB - Pharmaceuticals increasingly consider the potential of services, as healthcare payers require them to provide data on treatment outcomes. Ranging from corporate websites to free apps, these services are meant to increase the value of product offerings. This paper investigates how services can facilitate co-creation through open platforms and service modularity. Based on data from two pharmaceuticals we explore issues of governance related to the relative openness of platforms and their completeness. Whereas some pharmaceuticals should cater to sophisticated needs of competent usersthrough open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.

KW - Service modularity

KW - Service platforms

KW - Service networks

KW - Service modularity

KW - Service platforms

KW - Service networks

M3 - Paper

ER -

Winther-Hansen C, Frandsen T. Modular Cure Provision: Platforms For Provider-patient Interaction. 2017. Paper presented at The 24th International Annual EurOMA Conference 2017, Edinburgh, United Kingdom.