Modstandens Politik: Kampagnestyring i Velfærdsstaten: En diskussion af trafikkampagners styringspotentiale

This thesis sets out to investigate the limits to public communication campaigns potential as governmental technology. And it does so through an analysis of the Danish Council of Traffic Safety’s organization of its traffic campaigns as a govern‐mental programme and through an analysis of selected car drivers’ construction of resistance. The main conclusion is that the understanding of the relation between government and resistance as a causal relation stands out as an essential limit to the traffic campaigns potential as a governmental technology.