Modmask: Starting Up in a Pandemic

R. Daniel Wadhwani; Rachel Cassar; Christina Lubinski

Modmask: Starting Up in a Pandemic

University of the Pacific
University of Southern California, Los Angeles

Research output: Other contribution › Teaching case

Abstract

In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

Original language	English
Publication date	20 Dec 2020
Place of Publication	Los Angeles, CA
Publisher	USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Number of pages	15
Publication status	Published - 20 Dec 2020

Keywords

Business models
Entrepreneurship
Partnerships
Start-ups
Strategy
Suppliers

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Cite this

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KW - Strategy

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