Modmask: Starting Up in a Pandemic

Research output: Other contributionEducation

Abstract

In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.
Original languageEnglish
Publication date20 Dec 2020
Place of PublicationLos Angeles, CA
PublisherUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Number of pages15
Publication statusPublished - 20 Dec 2020

Keywords

  • Business models
  • Entrepreneurship
  • Partnerships
  • Start-ups
  • Strategy
  • Suppliers

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