Modmask: Starting Up in a Pandemic

    Research output: Other contributionTeaching case


    In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.
    Original languageEnglish
    Publication date20 Dec 2020
    Place of PublicationLos Angeles, CA
    PublisherUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
    Number of pages15
    Publication statusPublished - 20 Dec 2020


    • Business models
    • Entrepreneurship
    • Partnerships
    • Start-ups
    • Strategy
    • Suppliers

    Cite this