In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.
|Publication date||20 Dec 2020|
|Place of Publication||Los Angeles, CA|
|Publisher||USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies|
|Number of pages||15|
|Publication status||Published - 20 Dec 2020|
- Business models