Modelling Purchases as a Function of Advertising and Promotion

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Branding and Advertising
Editors	Flemming Hansen, Lars Bech Christensen
Number of pages	20
Place of Publication	København
Publisher	Copenhagen Business School Press
Publication date	2003
Pages	148-167
ISBN (Print)	8763001187
Publication status	Published - 2003

Handle.net

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title = "Modelling Purchases as a Function of Advertising and Promotion",

keywords = "K{\o}bsadf{\ae}rd, Reklame, Reklameeffekt",

author = "Flemming Hansen and \{Yssing Hansen\}, Lotte and Lars Gr{\o}nholdt",

year = "2003",

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T1 - Modelling Purchases as a Function of Advertising and Promotion

AU - Hansen, Flemming

AU - Yssing Hansen, Lotte

AU - Grønholdt, Lars

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BT - Branding and Advertising

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A2 - Bech Christensen, Lars

PB - Copenhagen Business School Press

CY - København

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