Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages28
Publication statusPublished - 2002

Cite this

Hansen, Flemming ; Yssing Hansen, Lotte ; Grønholdt, Lars. / Modelling purchases as a function of advertising and promotion. København, 2002.
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author = "Flemming Hansen and {Yssing Hansen}, Lotte and Lars Gr{\o}nholdt",
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Modelling purchases as a function of advertising and promotion. / Hansen, Flemming; Yssing Hansen, Lotte; Grønholdt, Lars.

København, 2002.

Research output: Working paperResearch

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T1 - Modelling purchases as a function of advertising and promotion

AU - Hansen, Flemming

AU - Yssing Hansen, Lotte

AU - Grønholdt, Lars

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Y1 - 2002

KW - Måling

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KW - Forbrugeradfærd

KW - Reklameeffekt

KW - STAS

M3 - Working paper

BT - Modelling purchases as a function of advertising and promotion

CY - København

ER -