Modelling purchases as a function of advertising and promotion

Flemming Hansen; Lotte Yssing Hansen; Lars Grønholdt

Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Department of Marketing

Research output: Working paper › Research

Original language	English
Place of Publication	København
Number of pages	28
Publication status	Published - 2002

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title = "Modelling purchases as a function of advertising and promotion",

keywords = "M{\aa}ling, Reklamekampagner, Forbrugeradf{\ae}rd, Reklameeffekt, STAS",

author = "Flemming Hansen and {Yssing Hansen}, Lotte and Lars Gr{\o}nholdt",

note = "Opstilling: 659.1 han L{\o}be nr.: 022658 Generelle noter: Artikel ogs{\aa} trykt i: International journal of advertising, vol.21, nr.1, 2002",

year = "2002",

language = "English",

type = "WorkingPaper",

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AU - Hansen, Flemming

AU - Yssing Hansen, Lotte

AU - Grønholdt, Lars

N1 - Opstilling: 659.1 han Løbe nr.: 022658 Generelle noter: Artikel også trykt i: International journal of advertising, vol.21, nr.1, 2002

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KW - Måling

KW - Reklamekampagner

KW - Forbrugeradfærd

KW - Reklameeffekt

KW - STAS

M3 - Working paper

BT - Modelling purchases as a function of advertising and promotion

CY - København

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