Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Y. Hansen, Lars Grønholdt

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Advertising
Volume21
Issue number1
Pages (from-to)115-135
Number of pages21
ISSN0265-0487
Publication statusPublished - 2002

Cite this

Hansen, Flemming ; Hansen, Lotte Y. ; Grønholdt, Lars. / Modelling purchases as a function of advertising and promotion. In: International Journal of Advertising. 2002 ; Vol. 21, No. 1. pp. 115-135.
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title = "Modelling purchases as a function of advertising and promotion",
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author = "Flemming Hansen and Hansen, {Lotte Y.} and Lars Gr{\o}nholdt",
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language = "English",
volume = "21",
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}

Modelling purchases as a function of advertising and promotion. / Hansen, Flemming; Hansen, Lotte Y.; Grønholdt, Lars.

In: International Journal of Advertising, Vol. 21, No. 1, 2002, p. 115-135.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Modelling purchases as a function of advertising and promotion

AU - Hansen, Flemming

AU - Hansen, Lotte Y.

AU - Grønholdt, Lars

N1 - Opstilling: Int

PY - 2002

Y1 - 2002

KW - Reklameeffekt

KW - Forbrugeradfærd

M3 - Journal article

VL - 21

SP - 115

EP - 135

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 1

ER -