Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Y. Hansen, Lars Grønholdt

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	21
Issue number	1
Pages (from-to)	115-135
Number of pages	21
ISSN	0265-0487
Publication status	Published - 2002

Cite this

@article{22ef5460c02311db9769000ea68e967b,

title = "Modelling purchases as a function of advertising and promotion",

keywords = "Reklameeffekt, Forbrugeradf{\ae}rd",

author = "Flemming Hansen and Hansen, {Lotte Y.} and Lars Gr{\o}nholdt",

note = "Opstilling: Int",

year = "2002",

language = "English",

volume = "21",

pages = "115--135",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - Modelling purchases as a function of advertising and promotion

AU - Hansen, Flemming

AU - Hansen, Lotte Y.

AU - Grønholdt, Lars

N1 - Opstilling: Int

PY - 2002

Y1 - 2002

KW - Reklameeffekt

KW - Forbrugeradfærd

M3 - Journal article

VL - 21

SP - 115

EP - 135

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 1

ER -