Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Y. Hansen, Lars Grønholdt

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Advertising
Volume21
Issue number1
Pages (from-to)115-135
Number of pages21
ISSN0265-0487
Publication statusPublished - 2002

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