Original language | English |
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Journal | International Journal of Advertising |
Volume | 21 |
Issue number | 1 |
Pages (from-to) | 115-135 |
Number of pages | 21 |
ISSN | 0265-0487 |
Publication status | Published - 2002 |
Modelling purchases as a function of advertising and promotion
Flemming Hansen, Lotte Y. Hansen, Lars Grønholdt
Research output: Contribution to journal › Journal article › Research › peer-review