Original language | English |
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Title of host publication | Branding and Advertising |
Editors | Flemming Hansen, Lars Bech Christensen |
Number of pages | 20 |
Place of Publication | København |
Publisher | Copenhagen Business School Press |
Publication date | 2003 |
Pages | 148-167 |
ISBN (Print) | 8763001187 |
Publication status | Published - 2003 |
Modelling Purchases as a Function of Advertising and Promotion
Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research