Modelling Purchases as a Function of Advertising and Promotion

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages20
Place of PublicationKøbenhavn
PublisherCopenhagen Business School Press
Publication date2003
ISBN (Print)8763001187
Publication statusPublished - 2003

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