Modelling Purchases as a Function of Advertising and Promotion

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages20
Place of PublicationKøbenhavn
PublisherCopenhagen Business School Press
Publication date2003
Pages148-167
ISBN (Print)8763001187
Publication statusPublished - 2003

Cite this