Modelling Purchases as a Function of Advertising and Promotion

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages20
Place of PublicationKøbenhavn
PublisherCopenhagen Business School Press
Publication date2003
Pages148-167
ISBN (Print)8763001187
Publication statusPublished - 2003

Cite this

Hansen, F., Yssing Hansen, L., & Grønholdt, L. (2003). Modelling Purchases as a Function of Advertising and Promotion. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 148-167). København : Copenhagen Business School Press.
Hansen, Flemming ; Yssing Hansen, Lotte ; Grønholdt, Lars. / Modelling Purchases as a Function of Advertising and Promotion. Branding and Advertising. editor / Flemming Hansen ; Lars Bech Christensen. København : Copenhagen Business School Press, 2003. pp. 148-167
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Hansen, F, Yssing Hansen, L & Grønholdt, L 2003, Modelling Purchases as a Function of Advertising and Promotion. in F Hansen & L Bech Christensen (eds), Branding and Advertising. Copenhagen Business School Press, København , pp. 148-167.

Modelling Purchases as a Function of Advertising and Promotion. / Hansen, Flemming; Yssing Hansen, Lotte; Grønholdt, Lars.

Branding and Advertising. ed. / Flemming Hansen; Lars Bech Christensen. København : Copenhagen Business School Press, 2003. p. 148-167.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Modelling Purchases as a Function of Advertising and Promotion

AU - Hansen, Flemming

AU - Yssing Hansen, Lotte

AU - Grønholdt, Lars

PY - 2003

Y1 - 2003

KW - Købsadfærd

KW - Reklame

KW - Reklameeffekt

M3 - Book chapter

SN - 8763001187

SP - 148

EP - 167

BT - Branding and Advertising

A2 - Hansen, Flemming

A2 - Bech Christensen, Lars

PB - Copenhagen Business School Press

CY - København

ER -

Hansen F, Yssing Hansen L, Grønholdt L. Modelling Purchases as a Function of Advertising and Promotion. In Hansen F, Bech Christensen L, editors, Branding and Advertising. København : Copenhagen Business School Press. 2003. p. 148-167