Modelling Purchases as a Function of Advertising and Promotion

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages20
Place of PublicationKøbenhavn
PublisherCopenhagen Business School Press
Publication date2003
Pages148-167
ISBN (Print)8763001187
Publication statusPublished - 2003

Cite this

Hansen, F., Yssing Hansen, L., & Grønholdt, L. (2003). Modelling Purchases as a Function of Advertising and Promotion. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 148-167). Copenhagen Business School Press. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000301791&vid=CBS&afterPDS=true