Modelling emotional and attitudinal responses as drivers of sponsorship value

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Sports Marketing & Sponsorship
Volume	7
Issue number	1
Pages (from-to)	75-80
ISSN	1464-6668
Publication status	Published - 2005

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@article{f83b2d20f8ad11db9160000ea68e967b,

title = "Modelling emotional and attitudinal responses as drivers of sponsorship value",

keywords = "Emotioner, Sportssponsering, Sponsering",

author = "Flemming Hansen and Christensen, \{Sverre Riis\} and Anne Martensen",

year = "2005",

language = "English",

volume = "7",

pages = "75--80",

journal = "International Journal of Sports Marketing \& Sponsorship",

issn = "1464-6668",

publisher = "Emerald Group Publishing",

number = "1",

}

TY - JOUR

T1 - Modelling emotional and attitudinal responses as drivers of sponsorship value

AU - Hansen, Flemming

AU - Christensen, Sverre Riis

AU - Martensen, Anne

PY - 2005

Y1 - 2005

KW - Emotioner

KW - Sportssponsering

KW - Sponsering

M3 - Journal article

SN - 1464-6668

VL - 7

SP - 75

EP - 80

JO - International Journal of Sports Marketing & Sponsorship

JF - International Journal of Sports Marketing & Sponsorship

IS - 1

ER -