Modelling emotional and attitudinal responses as drivers of sponsorship value

Flemming Hansen, Sverre Riis Christensen, Anne Martensen

Research output: Contribution to journalJournal article

Original languageEnglish
JournalInternational Journal of Sports Marketing & Sponsorship
Volume7
Issue number1
Pages (from-to)75-80
ISSN1464-6668
Publication statusPublished - 2005

Cite this