Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

Anne Martensen, Flemming Hansen, Sverre Riis Christensen

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2005
Number of pages	7
Publication status	Published - 2005
Event	The 34th EMAC Annual Conference 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italy Duration: 24 May 2005 → 27 May 2005 Conference number: 34

Conference	The 34th EMAC Annual Conference 2005
Number	34
Location	Bocconi University
Country/Territory	Italy
City	Milano
Period	24/05/2005 → 27/05/2005

Handle.net

@conference{bbab16a0dd2211db84f6000ea68e967b,

title = "Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value",

keywords = "Reklameeffekt, Emotioner, Sponsering",

author = "Anne Martensen and Flemming Hansen and {Riis Christensen}, Sverre",

note = "Sider: 7; The 34th EMAC Annual Conference 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2005",

language = "English",

}