Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

Anne Martensen, Flemming Hansen, Sverre Riis Christensen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2005
Number of pages7
Publication statusPublished - 2005
EventThe 34th EMAC Annual Conference 2005 - Bocconi University, Milano, Italy
Duration: 24 May 200527 May 2005
Conference number: 34

Conference

ConferenceThe 34th EMAC Annual Conference 2005
Number34
LocationBocconi University
CountryItaly
CityMilano
Period24/05/200527/05/2005

Cite this

Martensen, A., Hansen, F., & Riis Christensen, S. (2005). Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value. Paper presented at The 34th EMAC Annual Conference 2005, Milano, Italy.
Martensen, Anne ; Hansen, Flemming ; Riis Christensen, Sverre. / Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value. Paper presented at The 34th EMAC Annual Conference 2005, Milano, Italy.7 p.
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title = "Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value",
keywords = "Reklameeffekt, Emotioner, Sponsering",
author = "Anne Martensen and Flemming Hansen and {Riis Christensen}, Sverre",
note = "Sider: 7; null ; Conference date: 24-05-2005 Through 27-05-2005",
year = "2005",
language = "English",

}

Martensen, A, Hansen, F & Riis Christensen, S 2005, 'Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value' Paper presented at, Milano, Italy, 24/05/2005 - 27/05/2005, .

Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value. / Martensen, Anne; Hansen, Flemming; Riis Christensen, Sverre.

2005. Paper presented at The 34th EMAC Annual Conference 2005, Milano, Italy.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

AU - Martensen, Anne

AU - Hansen, Flemming

AU - Riis Christensen, Sverre

N1 - Sider: 7

PY - 2005

Y1 - 2005

KW - Reklameeffekt

KW - Emotioner

KW - Sponsering

M3 - Paper

ER -

Martensen A, Hansen F, Riis Christensen S. Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value. 2005. Paper presented at The 34th EMAC Annual Conference 2005, Milano, Italy.