Modelling Emotional and Attitudinal Responses as Drivers of Sponsorship Value

Anne Martensen, Flemming Hansen, Sverre Riis Christensen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2005
Number of pages7
Publication statusPublished - 2005
EventThe 34th EMAC Annual Conference 2005: Rejuvenating Marketing: Contamination, Innovation, Integration - Bocconi University, Milano, Italy
Duration: 24 May 200527 May 2005
Conference number: 34

Conference

ConferenceThe 34th EMAC Annual Conference 2005
Number34
LocationBocconi University
CountryItaly
CityMilano
Period24/05/200527/05/2005

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