Modelling Emotional and Attitudinal Evaluations of Major Sponsors

Anne Martensen; Flemming Hansen

Modelling Emotional and Attitudinal Evaluations of Major Sponsors

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management - Oslo, Norway Duration: 6 Jun 2004 → 8 Jun 2004 Conference number: 3

Conference

Conference	The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management
Number	3
Country/Territory	Norway
City	Oslo
Period	06/06/2004 → 08/06/2004

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@conference{f91e7190c02011db9769000ea68e967b,

title = "Modelling Emotional and Attitudinal Evaluations of Major Sponsors",

keywords = "Reklameeffekt, Emotioner, Sponsering, den danske bank, house of prince",

author = "Anne Martensen and Flemming Hansen",

note = "Opstilling: 659.41 mar L{\o}be nr.: 0410134 Sider: 11; The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management ; Conference date: 06-06-2004 Through 08-06-2004",

year = "2004",

language = "English",

}

TY - CONF

T1 - Modelling Emotional and Attitudinal Evaluations of Major Sponsors

AU - Martensen, Anne

AU - Hansen, Flemming

N1 - Conference code: 3

PY - 2004

Y1 - 2004

KW - Reklameeffekt

KW - Emotioner

KW - Sponsering

KW - den danske bank

KW - house of prince

M3 - Paper

T2 - The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management

Y2 - 6 June 2004 through 8 June 2004

ER -