Modelling Emotional and Attitudinal Evaluations of Major Sponsors

Anne Martensen, Flemming Hansen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventThe 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management - Oslo, Norway
Duration: 6 Jun 20048 Jun 2004
Conference number: 3

Conference

ConferenceThe 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management
Number3
CountryNorway
CityOslo
Period06/06/200408/06/2004

Cite this

Martensen, A., & Hansen, F. (2004). Modelling Emotional and Attitudinal Evaluations of Major Sponsors. Paper presented at The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, Oslo, Norway.
Martensen, Anne ; Hansen, Flemming. / Modelling Emotional and Attitudinal Evaluations of Major Sponsors. Paper presented at The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, Oslo, Norway.
@conference{f91e7190c02011db9769000ea68e967b,
title = "Modelling Emotional and Attitudinal Evaluations of Major Sponsors",
keywords = "Reklameeffekt, Emotioner, Sponsering, den danske bank, house of prince",
author = "Anne Martensen and Flemming Hansen",
note = "Opstilling: 659.41 mar L{\o}be nr.: 0410134 Sider: 11; null ; Conference date: 06-06-2004 Through 08-06-2004",
year = "2004",
language = "English",

}

Martensen, A & Hansen, F 2004, 'Modelling Emotional and Attitudinal Evaluations of Major Sponsors' Paper presented at, Oslo, Norway, 06/06/2004 - 08/06/2004, .

Modelling Emotional and Attitudinal Evaluations of Major Sponsors. / Martensen, Anne; Hansen, Flemming.

2004. Paper presented at The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, Oslo, Norway.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Modelling Emotional and Attitudinal Evaluations of Major Sponsors

AU - Martensen, Anne

AU - Hansen, Flemming

N1 - Opstilling: 659.41 mar Løbe nr.: 0410134 Sider: 11

PY - 2004

Y1 - 2004

KW - Reklameeffekt

KW - Emotioner

KW - Sponsering

KW - den danske bank

KW - house of prince

M3 - Paper

ER -

Martensen A, Hansen F. Modelling Emotional and Attitudinal Evaluations of Major Sponsors. 2004. Paper presented at The 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, Oslo, Norway.