Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice

Bent Petersen, Gabriel R. G. Benito, Lawrence S. Welch, Christian Geisler Asmussen

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThought Leadership in Advancing International Business Research
    EditorsArie Y. Lewin, S. Tamer Cavusgil, G. Tomas M. Hult, David A. Griffith
    Place of PublicationHampshire
    PublisherPalgrave Macmillan
    Publication date2008
    Pages57-78
    ISBN (Print)9780230217775, 023021777x
    Publication statusPublished - 2008

    Cite this

    Petersen, B., Benito, G. R. G., Welch, L. S., & Geisler Asmussen, C. (2008). Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice. In A. Y. Lewin, S. T. Cavusgil, G. T. M. Hult, & D. A. Griffith (Eds.), Thought Leadership in Advancing International Business Research (pp. 57-78). Palgrave Macmillan.