Mode Configuration Diversity

A New Perspective on Foreign Entry Mode Choice

Bent Petersen, Gabriel R. G. Benito, Lawrence S. Welch, Christian Geisler Asmussen

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThought Leadership in Advancing International Business Research
    EditorsArie Y. Lewin, S. Tamer Cavusgil, G. Tomas M. Hult, David A. Griffith
    Place of PublicationHampshire
    PublisherPalgrave Macmillan
    Publication date2008
    Pages57-78
    ISBN (Print)9780230217775, 023021777x
    Publication statusPublished - 2008

    Cite this

    Petersen, B., Benito, G. R. G., Welch, L. S., & Geisler Asmussen, C. (2008). Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice. In A. Y. Lewin, S. T. Cavusgil, G. T. M. Hult, & D. A. Griffith (Eds.), Thought Leadership in Advancing International Business Research (pp. 57-78). Hampshire: Palgrave Macmillan.
    Petersen, Bent ; Benito, Gabriel R. G. ; Welch, Lawrence S. ; Geisler Asmussen, Christian. / Mode Configuration Diversity : A New Perspective on Foreign Entry Mode Choice. Thought Leadership in Advancing International Business Research. editor / Arie Y. Lewin ; S. Tamer Cavusgil ; G. Tomas M. Hult ; David A. Griffith. Hampshire : Palgrave Macmillan, 2008. pp. 57-78
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    author = "Bent Petersen and Benito, {Gabriel R. G.} and Welch, {Lawrence S.} and {Geisler Asmussen}, Christian",
    note = "Artiklen findes trykt i CBS bibliotek The article is available in printed form in CBS Library L{\o}benr.: 104259",
    year = "2008",
    language = "English",
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    editor = "Lewin, {Arie Y.} and Cavusgil, {S. Tamer} and Hult, {G. Tomas M.} and Griffith, {David A.}",
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    Petersen, B, Benito, GRG, Welch, LS & Geisler Asmussen, C 2008, Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice. in AY Lewin, ST Cavusgil, GTM Hult & DA Griffith (eds), Thought Leadership in Advancing International Business Research. Palgrave Macmillan, Hampshire, pp. 57-78.

    Mode Configuration Diversity : A New Perspective on Foreign Entry Mode Choice. / Petersen, Bent; Benito, Gabriel R. G.; Welch, Lawrence S.; Geisler Asmussen, Christian.

    Thought Leadership in Advancing International Business Research. ed. / Arie Y. Lewin; S. Tamer Cavusgil; G. Tomas M. Hult; David A. Griffith. Hampshire : Palgrave Macmillan, 2008. p. 57-78.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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    T1 - Mode Configuration Diversity

    T2 - A New Perspective on Foreign Entry Mode Choice

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    AU - Benito, Gabriel R. G.

    AU - Welch, Lawrence S.

    AU - Geisler Asmussen, Christian

    N1 - Artiklen findes trykt i CBS bibliotek The article is available in printed form in CBS Library Løbenr.: 104259

    PY - 2008

    Y1 - 2008

    M3 - Book chapter

    SN - 9780230217775

    SN - 023021777x

    SP - 57

    EP - 78

    BT - Thought Leadership in Advancing International Business Research

    A2 - Lewin, Arie Y.

    A2 - Cavusgil, S. Tamer

    A2 - Hult, G. Tomas M.

    A2 - Griffith, David A.

    PB - Palgrave Macmillan

    CY - Hampshire

    ER -

    Petersen B, Benito GRG, Welch LS, Geisler Asmussen C. Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice. In Lewin AY, Cavusgil ST, Hult GTM, Griffith DA, editors, Thought Leadership in Advancing International Business Research. Hampshire: Palgrave Macmillan. 2008. p. 57-78