Mode Combinations and International Operations

Theoretical Issues and an Empirical Investigation

Gabriel R. G. Benito, Bent Petersen, Lawrence S. Welch

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

    Abstract

    An enduring characteristic of extant literature on foreign operation modes is its discrete choice approach, where companies are assumed to choose one among a small number of distinctive alternatives. In this paper we use detailed information about the operations of six Norwegian companies in three key markets (China, UK and USA) as the basis for an exploration of the extent to which, and how and why, companies combine clearly different foreign operation modes. We examine their use of foreign operation mode combinations within given value activities as well as within given countries. The study reveals that companies tend to combine modes of operation; thereby producing unique foreign operation mode “packages” for given activities and/or countries, and that the packages are liable to be modified over time – providing a potentially important optional path for international expansion. Our data show considerable variation across cases; ranging from extensive use of
    mode combinations to a singular focus on a specific mode of operation. The study contributes to a refinement
    of our understanding of the path of internationalisation, and throws up a number of awkward theoretical questions about the process.
    Original languageEnglish
    Title of host publicationProceedings of the 53rd Annual Meeting of the Academy of International Business
    EditorsShige Makingo , Tunga Kiyak
    Place of PublicationEast Lansing, MI
    PublisherAcademy of International Business
    Publication date2011
    Pages122
    Publication statusPublished - 2011
    EventAIB 2011 Annual Meeting: International Business for Sustainable World Development - Nagoya, Japan
    Duration: 24 Jun 201128 Jun 2011
    Conference number: 53
    http://aib.msu.edu/events/2011/

    Conference

    ConferenceAIB 2011 Annual Meeting
    Number53
    CountryJapan
    CityNagoya
    Period24/06/201128/06/2011
    Internet address
    SeriesAcademy of International Business. Annual Meeting. Proceedings
    Volume53
    ISSN2078-4430

    Cite this

    Benito, G. R. G., Petersen, B., & Welch, L. S. (2011). Mode Combinations and International Operations: Theoretical Issues and an Empirical Investigation. In S. Makingo , & T. Kiyak (Eds.), Proceedings of the 53rd Annual Meeting of the Academy of International Business (pp. 122). East Lansing, MI: Academy of International Business. Academy of International Business. Annual Meeting. Proceedings, Vol.. 53
    Benito, Gabriel R. G. ; Petersen, Bent ; Welch, Lawrence S. . / Mode Combinations and International Operations : Theoretical Issues and an Empirical Investigation. Proceedings of the 53rd Annual Meeting of the Academy of International Business. editor / Shige Makingo ; Tunga Kiyak. East Lansing, MI : Academy of International Business, 2011. pp. 122 (Academy of International Business. Annual Meeting. Proceedings, Vol. 53).
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    title = "Mode Combinations and International Operations: Theoretical Issues and an Empirical Investigation",
    abstract = "An enduring characteristic of extant literature on foreign operation modes is its discrete choice approach, where companies are assumed to choose one among a small number of distinctive alternatives. In this paper we use detailed information about the operations of six Norwegian companies in three key markets (China, UK and USA) as the basis for an exploration of the extent to which, and how and why, companies combine clearly different foreign operation modes. We examine their use of foreign operation mode combinations within given value activities as well as within given countries. The study reveals that companies tend to combine modes of operation; thereby producing unique foreign operation mode “packages” for given activities and/or countries, and that the packages are liable to be modified over time – providing a potentially important optional path for international expansion. Our data show considerable variation across cases; ranging from extensive use ofmode combinations to a singular focus on a specific mode of operation. The study contributes to a refinementof our understanding of the path of internationalisation, and throws up a number of awkward theoretical questions about the process.",
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    Benito, GRG, Petersen, B & Welch, LS 2011, Mode Combinations and International Operations: Theoretical Issues and an Empirical Investigation. in S Makingo & T Kiyak (eds), Proceedings of the 53rd Annual Meeting of the Academy of International Business. Academy of International Business, East Lansing, MI, Academy of International Business. Annual Meeting. Proceedings, vol. 53, pp. 122, Nagoya, Japan, 24/06/2011.

    Mode Combinations and International Operations : Theoretical Issues and an Empirical Investigation. / Benito, Gabriel R. G. ; Petersen, Bent; Welch, Lawrence S. .

    Proceedings of the 53rd Annual Meeting of the Academy of International Business. ed. / Shige Makingo ; Tunga Kiyak. East Lansing, MI : Academy of International Business, 2011. p. 122 (Academy of International Business. Annual Meeting. Proceedings, Vol. 53).

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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    AB - An enduring characteristic of extant literature on foreign operation modes is its discrete choice approach, where companies are assumed to choose one among a small number of distinctive alternatives. In this paper we use detailed information about the operations of six Norwegian companies in three key markets (China, UK and USA) as the basis for an exploration of the extent to which, and how and why, companies combine clearly different foreign operation modes. We examine their use of foreign operation mode combinations within given value activities as well as within given countries. The study reveals that companies tend to combine modes of operation; thereby producing unique foreign operation mode “packages” for given activities and/or countries, and that the packages are liable to be modified over time – providing a potentially important optional path for international expansion. Our data show considerable variation across cases; ranging from extensive use ofmode combinations to a singular focus on a specific mode of operation. The study contributes to a refinementof our understanding of the path of internationalisation, and throws up a number of awkward theoretical questions about the process.

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    Benito GRG, Petersen B, Welch LS. Mode Combinations and International Operations: Theoretical Issues and an Empirical Investigation. In Makingo S, Kiyak T, editors, Proceedings of the 53rd Annual Meeting of the Academy of International Business. East Lansing, MI: Academy of International Business. 2011. p. 122. (Academy of International Business. Annual Meeting. Proceedings, Vol. 53).