Mobile Usability: Experiences From Iran and Turkey

Bijan Aryana, Torkil Clemmensen

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    In this article, a country specific comparative mobile usability study is presented, using Iran and Turkey as the two chosen emerging/emergent nation exemplars of smartphone usage and adoption. In a focus group study, three mobile applications were selected by first-time users of smartphones. In both countries, the music player application was tested, wherein common patterns of accessing and sorting songs emerged. Whereas the Iranian users appeared to be more interested in social networking via use of an SMS service, the Turkish users tended to prefer to apply hierarchies to their own daily personal contacts. The results and analysis establish the existence of country specific issues and concerns, as well as reveal generic usability issues. The article concludes that the source of these issues is most likely due to a combination of certain contextual features endemic to both Iran and Turkey, not only to ethnic, religious, or cultural issues.
    In this article, a country specific comparative mobile usability study is presented, using Iran and Turkey as the two chosen emerging/emergent nation exemplars of smartphone usage and adoption. In a focus group study, three mobile applications were selected by first-time users of smartphones. In both countries, the music player application was tested, wherein common patterns of accessing and sorting songs emerged. Whereas the Iranian users appeared to be more interested in social networking via use of an SMS service, the Turkish users tended to prefer to apply hierarchies to their own daily personal contacts. The results and analysis establish the existence of country specific issues and concerns, as well as reveal generic usability issues. The article concludes that the source of these issues is most likely due to a combination of certain contextual features endemic to both Iran and Turkey, not only to ethnic, religious, or cultural issues.
    LanguageEnglish
    JournalInternational Journal of Human-Computer Interaction
    Volume29
    Issue number4
    Pages220-242
    ISSN1044-7318
    DOIs
    StatePublished - 2013

    Cite this

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    Mobile Usability : Experiences From Iran and Turkey. / Aryana, Bijan; Clemmensen, Torkil.

    In: International Journal of Human-Computer Interaction, Vol. 29, No. 4, 2013, p. 220-242.

    Research output: Contribution to journalJournal articleResearchpeer-review

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