Mobile Portal Implementation Strategy

A Theoretical Exploration

Ping Gao, Jan Damsgaard

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies
    Original languageEnglish
    Title of host publicationChallenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005)
    EditorsMatohisa Funabashi, Adam Grzech
    Number of pages13
    Place of PublicationNew York
    PublisherSpringer
    Publication date2005
    Pages435-447
    ISBN (Print)9780387287539
    ISBN (Electronic)9780387297736
    DOIs
    Publication statusPublished - 2005
    EventThe 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5 - Poznan, Poland
    Duration: 28 Oct 200530 Oct 2005
    Conference number: 5

    Conference

    ConferenceThe 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5
    Number5
    CountryPoland
    CityPoznan
    Period28/10/200530/10/2005
    SeriesIFIP Advances in Information and Communication Technology
    Volume189
    ISSN1868-4238

    Cite this

    Gao, P., & Damsgaard, J. (2005). Mobile Portal Implementation Strategy: A Theoretical Exploration. In M. Funabashi, & A. Grzech (Eds.), Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005) (pp. 435-447). New York: Springer. IFIP Advances in Information and Communication Technology, Vol.. 189 https://doi.org/10.1007/0-387-29773-1_29
    Gao, Ping ; Damsgaard, Jan. / Mobile Portal Implementation Strategy : A Theoretical Exploration. Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). editor / Matohisa Funabashi ; Adam Grzech. New York : Springer, 2005. pp. 435-447 (IFIP Advances in Information and Communication Technology, Vol. 189).
    @inproceedings{d4907e00c01f11db9769000ea68e967b,
    title = "Mobile Portal Implementation Strategy: A Theoretical Exploration",
    abstract = "Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies",
    keywords = "Mobil elektronisk handel, Mobiltelefoner, Netv{\ae}rks{\o}konomi, Portaler, IT-strategi, Mobilportaler, Mobile commerce, Mobile portal, Network economics, Strategy",
    author = "Ping Gao and Jan Damsgaard",
    year = "2005",
    doi = "10.1007/0-387-29773-1_29",
    language = "English",
    isbn = "9780387287539",
    pages = "435--447",
    editor = "Matohisa Funabashi and Adam Grzech",
    booktitle = "Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government",
    publisher = "Springer",
    address = "Germany",

    }

    Gao, P & Damsgaard, J 2005, Mobile Portal Implementation Strategy: A Theoretical Exploration. in M Funabashi & A Grzech (eds), Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). Springer, New York, IFIP Advances in Information and Communication Technology, vol. 189, pp. 435-447, Poznan, Poland, 28/10/2005. https://doi.org/10.1007/0-387-29773-1_29

    Mobile Portal Implementation Strategy : A Theoretical Exploration. / Gao, Ping; Damsgaard, Jan.

    Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). ed. / Matohisa Funabashi; Adam Grzech. New York : Springer, 2005. p. 435-447 (IFIP Advances in Information and Communication Technology, Vol. 189).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    AB - Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies

    KW - Mobil elektronisk handel

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    KW - Netværksøkonomi

    KW - Portaler

    KW - IT-strategi

    KW - Mobilportaler

    KW - Mobile commerce

    KW - Mobile portal

    KW - Network economics

    KW - Strategy

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    DO - 10.1007/0-387-29773-1_29

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    BT - Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government

    A2 - Funabashi, Matohisa

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    Gao P, Damsgaard J. Mobile Portal Implementation Strategy: A Theoretical Exploration. In Funabashi M, Grzech A, editors, Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). New York: Springer. 2005. p. 435-447. (IFIP Advances in Information and Communication Technology, Vol. 189). https://doi.org/10.1007/0-387-29773-1_29