Mobile Portal Implementation Strategy: A Theoretical Exploration

Ping Gao; Jan Damsgaard

doi:10.1007/0-387-29773-1_29

Mobile Portal Implementation Strategy: A Theoretical Exploration

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies

Original language	English
Title of host publication	Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005)
Editors	Matohisa Funabashi, Adam Grzech
Number of pages	13
Place of Publication	New York
Publisher	Springer
Publication date	2005
Pages	435-447
ISBN (Print)	9780387287539
ISBN (Electronic)	9780387297736
DOIs	https://doi.org/10.1007/0-387-29773-1_29
Publication status	Published - 2005
Event	The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5 - Poznan, Poland Duration: 28 Oct 2005 → 30 Oct 2005 Conference number: 5

Conference

Conference	The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5
Number	5
Country/Territory	Poland
City	Poznan
Period	28/10/2005 → 30/10/2005

Series	IFIP Advances in Information and Communication Technology
Volume	189
ISSN	1868-4238

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Cite this

Gao, Ping ; Damsgaard, Jan. / Mobile Portal Implementation Strategy : A Theoretical Exploration. Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). editor / Matohisa Funabashi ; Adam Grzech. New York : Springer, 2005. pp. 435-447 (IFIP Advances in Information and Communication Technology, Vol. 189).

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title = "Mobile Portal Implementation Strategy: A Theoretical Exploration",

abstract = "Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies",

keywords = "Mobil elektronisk handel, Mobiltelefoner, Netv{\ae}rks{\o}konomi, Portaler, IT-strategi, Mobilportaler, Mobile commerce, Mobile portal, Network economics, Strategy",

author = "Ping Gao and Jan Damsgaard",

year = "2005",

doi = "10.1007/0-387-29773-1_29",

language = "English",

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series = "IFIP Advances in Information and Communication Technology",

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pages = "435--447",

editor = "Matohisa Funabashi and Adam Grzech",

booktitle = "Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government",

address = "Germany",

note = "The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5 ; Conference date: 28-10-2005 Through 30-10-2005",

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Gao, P & Damsgaard, J 2005, Mobile Portal Implementation Strategy: A Theoretical Exploration. in M Funabashi & A Grzech (eds), Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). Springer, New York, IFIP Advances in Information and Communication Technology, vol. 189, pp. 435-447, The 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5, Poznan, Poland, 28/10/2005. https://doi.org/10.1007/0-387-29773-1_29

Mobile Portal Implementation Strategy: A Theoretical Exploration. / Gao, Ping; Damsgaard, Jan.
Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). ed. / Matohisa Funabashi; Adam Grzech. New York: Springer, 2005. p. 435-447 (IFIP Advances in Information and Communication Technology, Vol. 189).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AB - Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies

KW - Mobil elektronisk handel

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Gao P, Damsgaard J. Mobile Portal Implementation Strategy: A Theoretical Exploration. In Funabashi M, Grzech A, editors, Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005). New York: Springer. 2005. p. 435-447. (IFIP Advances in Information and Communication Technology, Vol. 189). doi: 10.1007/0-387-29773-1_29