Mobile Portal Implementation Strategy: A Theoretical Exploration

Ping Gao, Jan Damsgaard

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies
    Original languageEnglish
    Title of host publicationChallenges of Expanding Internet: E-Commerce, E-Business, and E-Government : The 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E’2005)
    EditorsMatohisa Funabashi, Adam Grzech
    Number of pages13
    Place of PublicationNew York
    PublisherSpringer
    Publication date2005
    Pages435-447
    ISBN (Print)9780387287539
    ISBN (Electronic)9780387297736
    DOIs
    Publication statusPublished - 2005
    EventThe 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5 - Poznan, Poland
    Duration: 28 Oct 200530 Oct 2005
    Conference number: 5

    Conference

    ConferenceThe 5th IFIP Conference on e-Commerce, e-Business, and e-Government. I3 E'2OO5
    Number5
    CountryPoland
    CityPoznan
    Period28/10/200530/10/2005
    SeriesIFIP Advances in Information and Communication Technology
    Volume189
    ISSN1868-4238

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