Mobile Phones and Tweens' Needs, Motivations and Values: Segmentation Based on Means-end Chains

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	Danish
Title of host publication	Children, Media and Consumption : On the Front Edge
Editors	Karin M. Ekström, Birgitte Tufte
Number of pages	20
Place of Publication	Göteborg
Publisher	Nordicom
Publication date	2007
Pages	107-126
ISBN (Print)	9789189471511
Publication status	Published - 2007

Series	Yearbook 2007
ISSN	1651-6028

Access to Document

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title = "Mobile Phones and Tweens' Needs, Motivations and Values: Segmentation Based on Means-end Chains",

keywords = "B{\o}rn, Forbrugeradf{\ae}rd, Forbrugere, Massemedier",

author = "Anne Martensen",

note = "Trykt i l{\o}benr. 084722",

year = "2007",

language = "Dansk",

isbn = "9789189471511",

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T1 - Mobile Phones and Tweens' Needs, Motivations and Values

T2 - Segmentation Based on Means-end Chains

AU - Martensen, Anne

N1 - Trykt i løbenr. 084722

PY - 2007

Y1 - 2007

KW - Børn

KW - Forbrugeradfærd

KW - Forbrugere

KW - Massemedier

M3 - Bidrag til bog/antologi

SN - 9789189471511

T3 - Yearbook 2007

SP - 107

EP - 126

BT - Children, Media and Consumption

A2 - Ekström, Karin M.

A2 - Tufte, Birgitte

PB - Nordicom

CY - Göteborg

ER -