MNC Relationships to the Local Context: Exploring the Phenomenon of Embeddedness overlap

Phillip Christopher Nell, Björn Ambos, Bodo B. Schlegelmilch

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2009
    Number of pages32
    Publication statusPublished - 2009
    EventAIB 2009 Annual Meeting: Is the World Flat or Spiky? Implications for Global Strategies - San Diego, United States
    Duration: 27 Jun 200930 Jun 2009
    Conference number: 51
    http://aib.msu.edu/events/2009/

    Conference

    ConferenceAIB 2009 Annual Meeting
    Number51
    CountryUnited States
    CitySan Diego
    Period27/06/200930/06/2009
    Internet address

    Cite this

    Nell, P. C., Ambos, B., & Schlegelmilch, B. B. (2009). MNC Relationships to the Local Context: Exploring the Phenomenon of Embeddedness overlap. Paper presented at AIB 2009 Annual Meeting, San Diego, United States. https://aib.msu.edu/events/2009/AIB_2009_Proceedings.pdf