Mit Digital Nudging Nutzererlebnisse verbessern und den Unternehmenserfolg steigern

Tobias Mirsch, Reinhard Jung, Annamina Rieder, Christiane Lehrer

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Digital Nudging can influence user behavior in the digital context by the targeted design of user interfaces. Based on behavioral economics, psychological effects can be utilized or counteracted to support users in decision-making. If applied systematically, digital nudging can enhance the user experience and add significant value to the business.
Original languageGerman
JournalControlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Volume30
Issue number5
Pages (from-to)12-18
Number of pages7
ISSN0935-0381
DOIs
Publication statusPublished - 2018
Externally publishedYes

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