Abstract
Digital Nudging can influence user behavior in the digital context by the targeted design of user interfaces. Based on behavioral economics, psychological effects can be utilized or counteracted to support users in decision-making. If applied systematically, digital nudging can enhance the user experience and add significant value to the business.
Original language | German |
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Journal | Controlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung |
Volume | 30 |
Issue number | 5 |
Pages (from-to) | 12-18 |
Number of pages | 7 |
ISSN | 0935-0381 |
DOIs | |
Publication status | Published - 2018 |
Externally published | Yes |