Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Karin Tollin

doi:10.1080/09652540802481934

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Karin Tollin

Department of Marketing

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Strategic Marketing
Volume	16
Issue number	5
Pages (from-to)	363 - 390
ISSN	0965-254X
DOIs	https://doi.org/10.1080/09652540802481934
Publication status	Published - 2008

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Access to Document

10.1080/09652540802481934

Handle.net

Persistent link

Cite this

@article{aec966f0f29011dd8fc2000ea68e967b,

title = "Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability",

keywords = "markedsf{\o}ringsledelse, produktudvikling, marketing executives, mental models",

author = "Karin Tollin",

year = "2008",

doi = "10.1080/09652540802481934",

language = "English",

volume = "16",

pages = "363 -- 390",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "5",

}

TY - JOUR

T1 - Mindsets in Marketing for Product Innovation

T2 - An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

AU - Tollin, Karin

PY - 2008

Y1 - 2008

KW - markedsføringsledelse

KW - produktudvikling

KW - marketing executives

KW - mental models

U2 - 10.1080/09652540802481934

DO - 10.1080/09652540802481934

M3 - Journal article

SN - 0965-254X

VL - 16

SP - 363

EP - 390

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 5

ER -