Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Karin Tollin

doi:10.1080/09652540802481934

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability

Department of Marketing

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Strategic Marketing
Volume	16
Issue number	5
Pages (from-to)	363 - 390
ISSN	0965-254X
DOIs	https://doi.org/10.1080/09652540802481934
Publication status	Published - 2008

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title = "Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability",

keywords = "markedsf{\o}ringsledelse, produktudvikling, marketing executives, mental models",

author = "Karin Tollin",

year = "2008",

doi = "10.1080/09652540802481934",

language = "English",

volume = "16",

pages = "363 -- 390",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

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KW - marketing executives

KW - mental models

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M3 - Journal article

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JF - Journal of Strategic Marketing

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