Mindsets in Marketing

An Empirical Investigation

Marcus Schmidt

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2009
Publication statusPublished - 2009
EventThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009

Cite this

Schmidt, M. (2009). Mindsets in Marketing: An Empirical Investigation. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.
Schmidt, Marcus. / Mindsets in Marketing : An Empirical Investigation. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.
@conference{e8ce1ce16d264f8faa8b937bcae7d0df,
title = "Mindsets in Marketing: An Empirical Investigation",
author = "Marcus Schmidt",
year = "2009",
language = "English",
note = "null ; Conference date: 26-05-2009 Through 29-05-2009",

}

Schmidt, M 2009, 'Mindsets in Marketing: An Empirical Investigation' Paper presented at, Nantes, France, 26/05/2009 - 29/05/2009, .

Mindsets in Marketing : An Empirical Investigation. / Schmidt, Marcus.

2009. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Mindsets in Marketing

T2 - An Empirical Investigation

AU - Schmidt, Marcus

PY - 2009

Y1 - 2009

M3 - Paper

ER -

Schmidt M. Mindsets in Marketing: An Empirical Investigation. 2009. Paper presented at The 38th EMAC Annual Conference 2009, Nantes, France.